If you are reading these pages, you are most likely the owner of a company that manufactures food products distributed in supermarket chains available in North America. The success of the business you run and the effectiveness of your marketing strategies will be closely linked to the quality of your product labeling and their resistance to all types of conditions encountered.
Does your company specialize in the creation of frozen goods? Then collaborating with an agency specializing in freezer-safe labels could be an excellent idea. Food freezer labels should be resistant to low temperatures, be able to present the necessary information to the consumer concisely and informally and be the focus of your advertising efforts.
But freezer labels can be complicated. Are you, for example, interested in determining the best adhesive type for your product? Do you know what temperatures your label should withstand? Do you know which agencies oversee label implementation in the United States? All of these questions deserve to be answered competently. Therefore, in the next few minutes, we will look at your queries and present why labels might be crucial to the success of your marketing strategies.
Why Are Food Freezer Labels Essential for Your Products?
For one, labels are a way for the customer to learn essential information about your product and can be a tool to comply with regulations required by US regulatory departments. In the United States, the vast majority of freezer labels must comply with standards imposed by the FDA, and although these guidelines are not separated for freezer goods, they do apply to general food labels. Your freezer-safe labels must show the source of your product, indicate precisely what the product consists of, state the net volume, show the nutritional values where applicable, and, last but not least, display the logo and name of the manufacturer.
Food freezer labels can be a means of making your product easier to recognize from competitors. At the same time, for supermarkets, they are a tool they can use for sorting and product identification in their inventory. A quality label can demonstrate the value of the product you sell, it can be a marketing tool you can use to enhance your brand image, and it can be a way to inform your target audience about other products in your range or a manner to promote special offers.
Resistant Against the Most Extreme Temperatures
What is the main element that makes it challenging to produce freezer-safe labels on an industrial scale? Temperature extremes, which can go up or down depending on the settings of your home freezer. According to the FDA, the recommended temperature settings for North American freezers should be around 0 °F, but this may vary significantly depending on storage conditions. Freezer-safe labels must withstand temperatures well below freezing, resist the high humidity conditions typical of our fridges, and be durable enough to retain their readability even years after manufacturing.
As for the materials used, food freezer labels can be made of polyester, which can keep its flexibility intact even in extreme temperatures, or polypropylene, which has high moisture resistance and does not degrade with time. A cheaper option might be paper labels, but as a general rule, these are not suitable for frozen goods, as thawing cycles could negatively affect them and irreparably affect the label’s readability.
The ink used in freezer-grade labels must withstand zero-degree temperatures and be immune to abrasions or different cleaning agents that may come into contact with the goods. Since the label must have increased durability, pigment ink is most often used, which is applied to the labels by thermal transfer. The result is UV resistant and can withstand multiple thawing cycles without losing its properties. Moreover, thermal transfer printing is usually cost-effective, and because of this, it can be found in many applications regardless of industry.
Do Not Forget about Adhesives
When it comes to food freezer labels, adhesives are essential elements, and choosing the right one could be synonymous with a high-quality product. Freezer-grade adhesives must be able to withstand low temperatures, will need to retain their properties even in high humidity conditions, and will require significant UV protection. The most popular types of food-grade adhesives are acrylic based, which are characterized by increased versatility in applications and are ideal thanks to their resistance to cold temperatures. However, acrylic adhesives can, in some cases, be on the pricier side.
An alternative could be rubber adhesives, which are perfect for applying on plastic products or for labels intended to be removable. If you want increased protection and benefit from a higher budget, you can also use hot-melt specialty freezer-grade adhesives, which can maintain their stickiness at temperatures below -65 °F. Hot-melt adhesives are heated and then applied to the product in their liquid form, giving them a stronger bond and enhanced durability. But this also makes the process more laborious.
Quality Is Essential
Freezer-safe labels are a way for your product to stand out from the competition and can be a tool to enhance your marketing efforts. Premium food freezer labels must withstand low temperatures, be affixed with strong adhesives, and retain their readability regardless of storage conditions. Freezer labels can enhance your target audience’s confidence in the products you market, they can be a way to inform your customers about the nutritional values and allergens present in the goods, and they are a requirement imposed by U.S. government regulatory commissions.
High-quality labels are characterized by versatility and must withstand the most challenging storage conditions encountered. Calling on a company specializing in producing premium freezer labels could help you diversify your product range, free up your staff’s workload, and help you design a comprehensive brand image that aligns with the values of your enterprise. Your product label can represent the window through which the product you market is visible to your target audience, and the correct implementation of its design could be crucial to the future success of your company.