Labeling refers to the process of printing information and bonding it to a product to enable clients to make easy and quick decisions during purchase.
Importance of Labelling
- In business, product identification is key. A label allows the company or business to distinguish its products from the competitors’ brands uniquely.
- Labels have detailed information on the ingredients in a product, thus enabling them to be aware of what they are consuming.
- It also contains the number of months a product is viable for use, how to use, dispose or recycle it. Also, it contains details such as discounts or promotional content that may appeal to a willing buyer.
A label can be removable or non-removable and can be easily achieved by the use of labeling software.
Brand Label
Brand labels, as the name suggests, are useful in distinguishing similar products from different manufacturers. It reveals details about the brand, their location, and contact information if a user wants to reach them.
Informative Label
An informative Label gives in-depth information about the product. While some people may use the informative and descriptive label interchangeably, it is essential to note that the descriptive label gives a hint about the product. In contrast, the informative label gives full information on the product.
Such information includes ways in which the product can be useful, a step-by-step guide on how to apply the product, the maximum or minimum amounts, and benefits of the products, storage, and mode of operation in electronics.
Grade Label
A grade Label is a tag, a symbol, or phrase that is bonded to a product and shows its quality. It helps you to know how inferior or superior a product is. The label’s information explains the differences between the grades of various products from the same brand or company.
The grade label is important to the consumer as it represents the producer or manufacturer’s view about the product. The qualitative judgment of the producer may heavily influence the consumer’s choice.
Grade labels can come with indications in alphabets or numerals to indicate the least and the highest. It is important to note that during grade labeling, a producer can only compare from among the same business products and not other competitive brands in the market.
Descriptive Label
A descriptive label has the name of a product, the ingredients, and composition therein, its net weight, address of the manufacturing company, manufacturing, and expiry dates, the price of a product, its nutritional value or any value addition qualities, and the health implications or health hazards of the product.
Descriptive labels also contain product and batch numbers that enable the manufacturing company to identify different products. Also, it contains certificates from the respective boards and authorities to show that it is safe for consumption or viable for the intended use.
Labeling is useful as a market strategy. It can break or make a brand in terms of sales. Attractive labels capture the attention of buyers and may compel them to buy. It also introduces prospective clients to get acquainted with the product.
