What exactly is the nft marketplace?

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NFT is a sort of cryptographic token, each example of which is exceptional and can’t be traded or supplanted with another comparable token.NFT is stored on the blockchain development services and can be transferred from one owner to another. Such a token contains information – image, video, sound, 3D models, texts, program code. Data about the content of the record is publicly available, which allows you to fix the ownership of an object.

Unlike peer tokens such as Bitcoin, NFTs can have different values. And although the ecosystem of non-fungible tokens began to develop on the Ethereum blockchain platform. Back in 2017, it has become widespread in the last couple of years, mainly due to digital art.

Digitalizing art

In digital art, or crypto-art, NFT is a record about the creator of a digital painting or file. It contains information about all its subsequent sales / resale. There are number of copies, royalties, owners and value.

The NFT community is self-regulatory, at least in terms of property protection. “As soon as one of the artists sees that an object is being stolen or the rules for its use are violated, this is reported to the marketplace, which interacts with the object or its owner. The marketplace “closes” the use of the object in itself. The marketplaces themselves can also track each other for copying by one artist of their works, if replication was not agreed in advance “, Fragment of the video work” Monetization “by Roman Reznitsky.

There are about two dozen marketplaces for buying and selling NFT art items. They differ in terms of registration, architecture, auction mechanics, and the size of sales commissions.

Buyers and sellers

There is no strict division between artists creating nft marketplace development services arts and traditional ones. Traditional artists are increasingly either digitizing their artwork or immediately creating it in NFT format using the services of specialized companies.

However, if at the beginning of the boom of digital art everyone acted on a whim, now the approach is more meaningful, both from the side of artists and from the side of collectors.

Nevertheless, so far the demand does not exceed the supply. The artists assume that this way they may be able to earn something. At the same time, the artists themselves do not understand who will buy these same NFT pictures. Everyone threw their fishing rods and waited.

Artists, musicians, writers, as creators of any content, hope that non-fungible tokens will become the new lifesaver for increasing awareness. While the market is still in its infancy, NFT figures can become known in a matter of months or even days, and before that it would have taken years. True, there are still few such cases, both on the Russian and on the global market, experts admit.

The most desirable acquirer in digital art is the digital collector. As a rule, these are middle-aged people who have lived in the world of blockchain for a long time, they have a certain amount of capital. They admire their collections every day on a smartphone, computer or even on an entire wall through a projector. In some houses, the walls are transformed into a single large screen.

However, there are few such art lovers. Art institutions (museums, auction houses) can also act as buyers, but so far this is similar to PR-actions. Large museum or auction institutions cannot look like laymen when releasing NFT art and wait by the sea for the weather to see if someone buys their tokens. This is non-strategic behavior.

Nft-art as a way of business promotion

Many companies use new technology as a pretext for PR campaigns.

NFT is also pushing companies to develop new lines of business. “Manufacturers are starting to release panels adapted for digital art. For example, those that automatically change the brightness of the image if the light is turned on.

NFT technologies can create an environment conducive to the development of the investment market in the arts.

The technology can work with a large number of types of content – pictures, videos, animations and memes. Nowadays, not only NFT art appears, but also digital fashion. Digital creation of clothing and footwear will soon become a trend too. This is a huge industry.

In the future, shares in limited liability companies may be alienated through non-fungible tokens. Smart contracts tied to the NFT protocol automate corporate governance. Which will lead to a significant reduction in time and cost in the execution of various procedures.

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