Today, technology plays a crucial part in the success of any business. This is why many businesses have made an effort to increase their online presence so that they can be found easily by their prospective clients. Statistics by Internetlivestats.com show that Google gets about 40,000 search queries per second, which translates to about 1.2 trillion a year globally.
Social media platforms such as Facebook and Twitter have about 1.13 billion and 100 million daily visitors to their platforms, respectively. Doing the math, anyone who wants to get their website out there has an excellent opportunity to do so. To get to most information online, we need the assistance of search engines such as Google and Bing, which go over billions of websites on the internet and indexes them appropriately.
To this end, SEO has played a crucial role in helping businesses reach the masses. SEO stands for search engine optimization. These are strategies deployed to assist your website in achieving higher online traffic by improving your website’s ranking when someone uses specific keywords to look for something online.
The objective here is to bring visitors to your website without paying for advertisements. Through a process known as crawling, search engines scan your website and analyses your content and design elements to determine its user-friendliness and also identify topics the website caters to. This way, it can deliver useful and relevant content to all its users. By leveraging SEO, you make it easier for the engines to understand and index content on your website.
Once the search engine bots index your content, your website is given a position in its Search Engine Results Page (SERP). The ranking you receive here is what will determine on which page of the search results your company will appear. By improving your SEO, you can effectively boost your rankings and, consequently, your visibility online.
Statistics show that about 93% of all online experiences begin with search engines, and therefore having higher rankings for the relevant phrases and keywords means getting new visitors every day. Since most people seldom look past the first page of the results on most search engines, it can be wildly beneficial to be on that first page.
Increasing your rankings using Search Engine Optimization
Bing and google use sophisticated algorithms to index websites and determine rankings. While there might be more than 200 factors determining rankings, they can be broken down into two major areas: on-page and off-page SEO.
This part of SEO focuses mainly on your website. As such, these are aspects that are completely in your control, and you can tweak as you discover what works and what doesn’t. This includes your navigation bar layout, page titles, and the content on the website. If you haven’t got the necessary skills to work on these aspects of the site, you can get some assistance from a copywriter, developer, and a marketer.
Off-page SEO, on the other hand, is primarily determined by your online presence. This aspect of SEO is outside your control since you can’t force anyone to share content on your website. Instead, here we focus on developing content that is fun, educational, and relevant so that they can share the content or better yet link to it. When they do so, you get legitimacy, which is quite valuable in a world full of incorrect information online.
Getting started with SEO
“It’s important to note that search engine optimization is more of a marathon than a sprint,” says a Jacksonville SEO expert. While you might make all the right moves to improve your rankings, you probably won’t see any changes for a couple of months. However, with persistence and consistency, you will reap big rewards later. Here are a few winning strategies you can use.
Creating a worthy user experience
Time is valuable. As such, the experience a user gets when they visit your website will determine if they come back or even share what they found. Here, we analyze aspects such as the website’s loading time, your link’s health, mobile-friendliness, your click-through rate, and much more. If visitors leave your website within a few seconds, the site will have a high bounce rate, which can make you drop in rankings or fail to rank at all. It’s, therefore, crucial to make sure your website is relevant and helpful to your visitors, or else your rankings will take a hit.
Social media presence
Social media is an integral part of life today. A lot of people use social media as a tool to vet companies or do some research on who they are and what they do. Because of this, having a strong social media footprint can be very beneficial for your company. For instance, Bing uses various signals from social media platforms as part of its ranking algorithms. Indeed, there is a strong correlation between your audience and the ranking you receive on the SERPs.
With the right SEO practices, you will see a steady rise in your organic traffic and position in rankings. Hence, you should take inventory of your current position, and craft an SEO strategy that will help your website to grow.