There are several ways that business owners use digital signage. It can be a potent tool in advertising, from real estate signboards to highway billboards, the possibilities are endless. Digital signage is where the digital and physical worlds meet, and many companies are now using digital signages, making digital signage marketing in demand more now than ever.
A Beginner’s Guide To Digital Signage
Digital signage is a breath of fresh air to any traditional commercial environment. Although traditional signages can still do the job, their impact on the public is becoming less and less. Meanwhile, digital signage, whose function is to offer potential loyal customers a new experience, is rising in the world of business.
In simple terms, digital signage is new electronic signage used to disseminate information or a message to the public. Here are a few examples of Digital Signages:
- Social Media Apps and Dashboards
- Electronic Screens
- Digital Billboards
- Digital Menu Boards
Digital signage can show various content; this includes videos, graphics, texts, and more. Owners have freedom on the content that they wish to display.
The Rise Of Digital Signage
The continuous advancement of technology helped introduce the digital signage solutions which we are familiar with today. Now, digital signage allows you to interact and create a new experience with your audience. There is no wonder why almost everybody is using digital signages to spread information across the country.
It might not seem like it, but digital signages were first introduced even before the year 1970. During that time, people used digital signages in electronic stores, which were contained in large TVs.
However, the true birth of digital signages came in the form of Automated Teller Machines (ATMs). Many commentators believed that the said machine led the revolution that we know and love.
Near the end of the 1990s, the rise of the internet was the next vital change that led to digital signage to success. Because of the internet, there was an improvement in digital displays and their software.
Additionally, the public demanded more information. More people also wanted more digital content, which contributed to the rising of digital signage.
Today, digital signage has found an irreplaceable spot in advertising, with everyone making use of it as an advertising tool.
The Benefits of Digital Signage For Your Business
1. Digital signage is an important marketing and advertising tool for maximizing and generating leads.
Businesses use digital signage to attract more customers who wouldn’t know about the business in the first place. Although many advertising tools can attract people’s attention, digital signages have the advantage of projecting motion. Many studies have also shown that content that has motion can also get specific responses from the public. They can also be used to update the public on possible events such as store sales, in-store appearances, and promotions.
One additional benefit of digital signage is that when you display videos, the public is more likely to recall that display more. There is a significant increase in public perception when they see digital signage, and people are likely to discuss content that they see on digital signages, more so than traditional print signage. This act helps promote businesses in a cluttered advertising realm now more than ever.
2. Digital signage introduces to a more interactive experience for customers
Many businesses use digital signage as a tool to help connect with their customers. People use the tool to interact with the customer in real-time; additionally, owners can also use the tool to connect their employees easily.
One way to attract other customers is to introduce a good shopping experience. Improving the customer’s shopping experience will attract not only new customers but also create loyal ones. Businesses can use digital signage to compete with online shopping by providing an in-store digital experience, which makes customer interaction possible without employees. With this, customers can shop more comfortably and faster than usual.
3. Creates a perception of less waiting time, and faster purchasing experience
Just like everybody else, waiting in line to pay what you want to buy isn’t a pleasing experience. Some customers even take into consideration the long lines before deciding to actually go in the store. Having digital displays help create a distraction for customers to focus on, rather than the actual “wait” in line. After all, waiting in line is more bearable when there’s something to divert your attention.
Many retail stores and restaurants use this concept, for example, restaurants will hand out menus while customers are still waiting for their table. Choosing their meal first helps engage customers while waiting, and distracts from the fact that their table isn’t ready yet. This action also assists the restaurant since the customers have already decided by the time they sit down.
Meanwhile, retail stores use digital signages to display commercials that attract customers to the product and distract them. Some even show various video clips or even the news. By using the said method, businesses not only distract frustrated customers but also promote their product. It makes managers’ jobs a lot easier and quicker.
4. Owners can use digital signage to update at any time of day, as well as schedule content to display with ease.
With the help of technology, digital signage can now help display content in over a hundred stores at the same time. As it is digitalized, reaching various locations and releasing different content can be done with ease. Companies can now promote products and events immediately, whether it be an upcoming sale or an advertisement for a new product. Business owners are now able to post updates in real-time.
This act helps protect your brand by keeping the updates consistent with every store, no matter its location. Although digital signages can help disseminate information about offers, sales, and products, it can more importantly, help the instill the brand image itself. Just as it can give updates and introduce products, it can also help remove products. By using digital signages, businesses can change the content of their promotions sooner.
The digital signage industry is growing rapidly, and more business owners are willing to spend their money on digital signage. By 2024, the digital signage solutions market is projected to grow to US $10.01 billion. As more and more business owners use digital signage, it has proved itself to be worth the investment. It is an effective advertising tool that has yet reached its limit. Given the endless possibilities, owners now have the opportunity to create their unique content to attract customers.