Website Optimization: What Is It?

Brands are always looking to increase their site traffic and conversions. This is because growth in impressions may lead to increased conversions hence more revenue. The internet has enabled people to achieve more than anyone thought is possible. Will elaborat6e supply chain framework and logistical consideration put in place, the internet serves not only as a line to the small global village but also a gigantic market for global companies. Brands are actively lining up to get a share of this market.

A website serves as a window to brands’ shops. Web optimization is essentially a process whereby specific tools and strategies are employed to improve the performance of your virtual business window.

Web optimization involves using certain tools, experiments, and advanced strategies to improve the functioning of your websites. A successful optimization campaign ultimately leads to increased views, clicks, conversions, and increased revenue.

You may have come across search engine optimization, SEO. This is one of the most critical elements in web optimization. SEO focuses on having various pages of your website rank high in the search engine results page, SERP.

Web optimization and SEO when executed well, can be responsible for your market increase and revenue. Furthermore, aside from raising the quality of the website and the content published in it, web optimization serves as a unique tool that serves to expose your website to the most views, hence generating traffic.

Website optimization cannot operate or be handled in isolation. to reach here, you need to have done;

  • SEO
  • Copywriting
  • Back-end web development
  • UX/UI design
  • Landing page optimization
  • And analytics

How does website optimization work?

The goal is to give the search engine and visitors an appealing product to work with. Therefore, in your journey to web optimization, you first need to investigate why your ranking is dismal and you attract lower conversation with respect to the impressions you make online.

Most issues arise generally from mobile functionality, loading speed, bad user experience, etc. of course there are tools you can use to optimi9ze these elements. For instance, page loading speeds can be mitigated using page speed insights. Challenges arise when it is your user interface and user experience are to blame. These features are usually integrated during the wen design stage of website development.

To ensure such issues do not arise in future, work on them as early as the web design stage. Just to ensure you are on the safe side, you can look around for affordable web design services in your area to hire the best web design agency that your budget can cover, and well as result in quality services for you.

After extensive tests, you can then come up with conclusive finding on what is ailing your website and come up with ways to optimize it. In the end, you need to ensure that the content posted is top-notch, the graphics are well-designed, and the navigation is seamless. All these can be done by an experienced web development agency offering to cover the entire process from web design and to maintenance.

Web optimization strategies

There’s plenty of information out there on web optimization strategies. People continually use different ways to improve their websites for higher returns. This guide gives you some of the standard ways to enhance your web functionality and at the same time maximizing your ROI substantially.

  1. Improving page speed

Bounce rates are further exacerbated by lagging sites. I mean there are other factors that lead to your site losing impressions, however, load speed is at the top. A visitor is likely to condone your site for 3 seconds. Before five seconds elapse, they’ll be gone. Statistics prove that sites that load up to 5 seconds experience a 38% bounce rate.

Furthermore, page speed affects your site’s ability to rank well on Google. With all that is at stake, it is necessary to have your website speed fixed before it is too late. Now, most sites experience lagging due to the following reasons;

  • Uncompressed JavaScript and CSS files
  • Lack of page catching for CMS-engineered sites
  • Large images and videos
  • No CDN
  • Cheap and insecure web hosting service

You can easily solve the problem of uncompressed CSS and JS files and lack of CDN by the use of extensions and plugins. With graphics, there exist free online pieces of software that can compress your images. Such sites include ImageKit, Cloudinary, Smush, etc.

It is going a toll on your finances and time that is for sure. However, shoving off that extra second and helping your site to recover its full health is worth every bit of your money and time. Moreover, it is going to cost you, even more, to migrate to another hosting service.

Usually, whenever you settle for a free web hosting service, you have to be sure there are plenty who sign up for the free service as well. The provider will store your files on the same server as others. With so much traffic being managed from a central location by one manager, they are likely to be overwhelmed.

The solution is subscribing to a paid web hosting service. Here, you can get a virtual private server or a dedicated server depending on your budget. Either way, any of these is substantially better than running on a free service.

Besides, most web design agencies offer web hosting services as well. Why don’t you have your developer handle your servers?

  1. Optimizing for a mobile experience

The debate on whether creating mobile-acceptable sites was feasible is no longer a debate.  It no longer even an option. Google, for instance, requires websites to be compatible with mobile devices. It is a demand that the company is unwilling to whether on such that they have shifted to the mobile-first indexing policy.

Essentially, what google does is that first index and rank your mobile device compatible websites.

Furthermore, based on numbers alone, I doubt you will hesitate to optimize your site when you get access to these packets of data. Summarily, almost 52% of people accessing the internet do it on mobile devices. Of this, 50% is on smartphones. Also, Google attributes 64% of their searches online were done on mobile devices.

It is no longer whether your website should be optimized to be compatible with mobile devices, rather when? And the answer is now!

The first step would be to run tests using Google’s mobile-friendly test to ascertain its compatibility. You can also try accessing the website from your mobile device. Also, run checks on web pages to ensure they adapt appropriately to different screen sizes.

Here’s what you want to ensure in your tests;

  • You don’t have popups or interstitials showing on mobile.
  • The site loads quickly/correctly.
  • The text is easy to read.
  • All content is visible.
  • Scaled-down images and graphics are still legible.
  • The site is easy to navigate.

If these grounds are well-covered, you have nothing to worry about site mobile-friendliness. And again, mobile compatible websites are made so during the designing stage. A good design agency will always put this mind.

  1. Search Engine Optimization

SEO is one of the most powerful tools in marketing. PPC campaigns are nice, however, SEO is much better.

Consider organic search and adverts; which are you likely to trust? Statistics indicate that people prefer the former. Besides, Google ranks you higher on the results page if your website is optimized and follows the standard SEO principles.

To rank well in your industry category on the search results page, you need to observe some of Google’s practices including having quality content; full of links metadata, titles, and acceptable structure among others.

Be sure to read more on SEO and how you can practice these basic principles to enhance your grip on the market.

  1. Optimizing UX

The thumb rule in web creation and optimization is that everything should be crafted along and around the user. Every piece of input in web development should put the user at the centre of the project. This results in the creation of an intuitive, customer-oriented, and well-optimized website that is seamless and frictionless on all devices.

A website that offers a smooth experience means everything for the user. And, if you provided a feedback box on the site, you may receive reviews and ratings of your visitors. Be keen to implement their opinions and listen to their concerns to provide a solution; and before you know it, you have a team of loyal customers that will help you to grow your brand. not to mention your ranking on the search engine, and gaining more visitors and conversions.

Crucial website optimization tips

Web optimization is a key process with enormous benefits to your website and substantial rewards for your brand. Here are some tips to while at it;

Back up your site before implementing changes

After running the tests and ascertaining that your site needs changes, the should go ahead with implementing them, but after you back up your files first.

You can use plugins to back up these files if you use CMS tools to create your website. If you run a WordPress site you can use UpdraftPlus to back up your files, and Drop my Site or Carbonite if you are running on in house CMS engines.

Optimize images before uploading

Use image optimizing tools such as Kraken.io or Cloudinary to optimize images to scale. This makes images much lighter and more acceptable for the search engine. Images in their original uncompressed state are somewhat heavy and may cause your website to lag.

Use Content Delivery Network to improve page speed

Amazon CloudFront and Cloudflare are some of the most popular CDN options on the market. CDN is an excellent hosting service for media files such that your site’s loading speeds are offset. CDN works on the principle of storing and delivering data around the globe to the site visitor from a server close to their location.

Deliver a reader’s content

Your site is there to serve people. It is terribly inconsistent if 6you delivered content that is devoid of your reader’s face. This happens often when people focus on SEO too much and forget about the quality and content of the text published on the site.

You should always strike a balance between what Google wants and what your readers want. Otherwise, the search engine will always find lapses and de-rank you as a result. If not, your conversions will get affected substantially.

Use social proof to attract trust from your audience

Your site starts making a relationship with its audience from scratch. These people come to your site, but it is upon you to make them like your brand and trust it. Some of the ways to do this is publishing consumer ratings and reviews, testimonials, etc.

The bottom line

Here’s what we have discussed in a nutshell;

Web optimization is not an option. Generally, the process involves a lot of elements that ultimately lead to a pleasant user experience. I have summarized points on image and web SEO.

  • Use a CDN for media files and scripts.
  • Implement Lazy Loading.
  • Use responsive images on your site.
  • Compress your images before uploading them.
  • Reduce the number of HTTP requests.
  • Use a caching plugin (If you use a CMS).
  • Enable browser caching.
  • AMP conversion of high traffic pages.
  • Check for basic SEO/Sitemap/Indexing errors with Search Console.
  • Research what your customers are searching for.
  • Use short URLs/Permalinks that describe your content.
  • Optimize images with alt tags and descriptive file names.
  • Follow the correct headline structure using a single H1, then H2s and H3s.
  • Link to important internal pages.
  • Write a compelling SEO title that will drive a high CTR in the SERPs.
  • Win backlinks by creating complex content like video, case studies, or white papers.

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