Video Game Arts: How and Who Makes It

Whether you’re an artist or a game developer, game art is critical to creating a successful game.

Today we will talk about game artists who enliven the game and add colors. Game art, in which artists work, embodies creativity, creativity, and a certain set of functions necessary to obtain a quality game application.

A video games artist creates 2D and 3D graphics to visualize a video game: from props (interior scene elements) and environments (decorations) to special effects, textures, lighting, rendering, etc. Often the profession requires serious knowledge and skills: an understanding of shooting angles, physics, color and light theory, and knowledge of anatomy and programming. But with employment, everything is decided by the portfolio and practice.

Let’s take a closer look at video game arts, what artists should be able to do, and outline the key skills that every specialist should have.

Concept Artist

game concept artist

Without this team member, it is impossible to start developing the visual part of the game. This person creates the main part of the gaming art design, and the main task is to transfer to the draft how the character will look like. Before creating a character, it is important to understand what it will be like to convey the forms, features, character, and living conditions, and sometimes you have to invent it since much in life does not exist in real life. You have to think about how these characters will move, what kind of sleep and wakefulness they have, what they eat, etc.

The concept artist creates sketches, but very high-quality ones. These are not quick sketches, but the main task is to work out the idea quickly and efficiently.


game animator artist

This specialist “revives” the character; that is, an artist first develops the rigging system (that is, sets up the skeleton for the character) and then gives the necessary character movements using animation keys placed when a particular button is pressed.

The work is very detailed and long; it involves taking into account the anatomy and basics of 3d modeling characters for games, inventing movements, and constructing dependencies. The work of such people is highly appreciated in any games design studio.

3d modeling characters for games

2D/3D Texture Artists

Video game artists deal with textures for characters, objects, environments, and various surfaces. Here, it will be a special plus if you understand well and like to work with materials and surfaces. They can be very different: stone, ice, water, lava, wood, grass, leather, fire, metal, etc.

This specialist is working on shading, and the more detailed and realistic it is, the better the game will turn out, and the more games design companies will be able to develop their business. But do not forget about system limitations. Since games are made for users and developers are interested in what would be displayed to the end user in a quality and understandable way, even with minimal system settings.


Illustrator covers advertising layouts, postcards, and everything that draws our attention to the game and tells the story. Modern game art studios cannot do much without an illustrator because the number of clicks, image transitions, and the overall quality of advertising strategies depends on the work of a game art designer. A great example is placing a hero in an environment where an advertising banner or cool outfit will be placed to stand out from other projects. Works on promo art late in production when all designs have been approved.

On the one hand, such a task is quite simple, and all you need to do is be able to draw. But on the other – fantasy, perspective features, angles, knowledge of anatomy, and fashion – are not the whole list of what an illustrator should know for work. Therefore, a professional in this direction is valued in large studios like 3d ace or RetroStyle Games.


A game comes out with balanced gameplay, usable, with social features, it is very well pushed and supported – and now it has a cloud of players and a position at the top of the top. The reason for popularity can be just the well-coordinated work of all team members – coders, marketers, games artists, modelers, etc. The time-consuming iconic video game arts are the support group for good game design. But you should always remember the importance of the first impression and emotional impact – graphics and artists from are responsible for this.

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Libby Austin

Libby Austin, the creative force behind, is a dynamic and versatile writer known for her engaging and informative articles across various genres. With a flair for captivating storytelling, Libby's work resonates with a diverse audience, blending expertise with a relatable voice.
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