Using Recruitment CRM Software to Improve Productivity

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Hiring the right person to fill a job opening can be complicated and time-consuming. At the same time, the recruitment process plays an increasingly critical role in identifying the top candidates best suited for the job. According to surveys by recruitment platforms, over two-thirds of U.S. adults agree that their recruitment experience will determine whether they accept a job offer.

From locating potential talent to organizing interviews and negotiating offers, recruiters must balance many different tasks to conduct a successful search. As a result, both small and large businesses are turning to candidate relationship management (CRM) software to make the process as productive as possible.

What is recruitment CRM software?

Traditionally, CRM software like Salesforce helps businesses increase customer satisfaction. By gathering and analyzing data about interactions between customers and businesses, companies create better strategies for engaging those customers.

Candidate relationship management software applies the same mindset to hiring, just replacing “customer” with “candidate.” While many businesses already use some type of Applicant Tracking System (ATS) to collect job applications, recruitment CRM software moves beyond tracking to actively engaging candidates throughout the entire recruitment process.

Attracting candidates 

Building and maintaining a large talent pool is the first step to locating the perfect candidate. CRM software offers many ways to source talent Rather than simply wait for applicants to come to them, recruiters can gather referrals from current employees, post across multiple job boards and rediscover promising applicants already in the system. Collectively, these tools help cut down on the time and labor of job searches.

Recruitment CRM software also helps recruiters connect with passive talent, or individuals not actively seeking a new job. CRM systems can search sites like LinkedIn for profiles of qualified individuals, or send automated email campaigns to targeted groups like recent college graduates. With passive talent estimated at 70% of the global workforce, tapping into this significant demographic increases recruiters’ chances of a productive search.

Improving communication 

In a 2019 Glassdoor survey, fifty-eight percent of job seekers named “clear and regular communication” as the most important element of a positive experience, while factors like interview schedule changes were distinct negatives. Fortunately, recruitment CRM software makes communication easier across the board.

CRM systems can integrate directly with email systems to track conversations and send automatic updates to candidates at every step of the process—for instance, notifying candidates when the search has moved to the next step. CRMs also help multiple recruiters and departments coordinate, a particularly helpful organizational tool for high-volume searches. When communication is clear and well-managed, everybody wins: candidates think more positively of the company, while recruiters are less overwhelmed with countless emails and notifications.

Building relationships

Above all, recruitment CRM software is designed to strengthen relationships. CRMs collect applicant profiles in one spot, making it easier for recruiters to personalize their interactions with an individual. They also help nurture connections through tools, such as targeted email campaigns, text messages or chatbots and event building.

When multiple businesses must compete for top talent, candidates are more likely to choose a company where they feel most valued. With the use of recruitment CRM software, recruiters can not only maximize their own productivity but also make sure candidates feel appreciated enough to accept if they are offered the job.

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