An office seminar is not your run-of-the-mill public event. It differs from a trade show or an open house. The agenda is pretty specific, and your topics will be narrowed down. So, you can’t promote it like you would any other event. In addition, you’ll have to narrow your audience down as well.
Once you get these things out of the way, you can start with the marketing. Focus on your online marketing mediums, and work on your chosen audience. There are many ways you can promote your office seminar online. Here are a few to get you started.
Send out email blasts
One of the first things you need to do is draft an email blast. This should announce your event, and share the relevant details. Use the corporate email templates on PosterMyWall to make these announcement and invitation emails, and then send follow-ups as well.
Make sure you test your emails before sending them to your full audience. This way, you can figure out what content and subject lines would work best. This will maximize your email open rates and get you more responses.
Run a social media campaign
This is a given in this day and age. However, you should approach it with a fair amount of planning in place. Do your research on what platforms your audience uses, and then focus your efforts there. See what sort of aesthetic and tone fits in, and make sure you promote your seminar in line with these.
However, do not pander to the audience. Share exactly what your seminar is about, and what the details are. These include time, venue, and registration information.
Set up a landing page
A decent landing page will go a long way in your online promotion methods. It will make all of your online marketing look more professional and polished. So, make sure your seminar has a separate landing page on your website. This page should have the time and venue details, a detailed agenda, and a registration portal.
If your seminar is paid, then you should also add a user-friendly payment portal here. Incorporate a wide variety of payment methods for your participants’ convenience. In any case, the landing page should pull your audience in, and convince them to attend. So, you need to make it easy for them to see what the seminar is about, and to simplify the sign-up process.
Send press releases to relevant outlets
Press releases are often underrated when it comes to online marketing. However, they have recently made a resurgence, with online services connecting companies to media outlets. You can use these services to send out a press release about your seminar.
This may involve some sort of fee, so be prepared to set some money aside for this purpose. Make sure you target the media outlets relevant to your organization. For example, if you work in a microfinance firm, you won’t send a press release to a knitting magazine. So, be discerning and selective with this process.
Encourage participants to share the event
Companies love to talk about user-generated content in their in-house marketing strategies. Your audience is an excellent marketing medium, so you should make full use of them. Encourage people who register to share that they are attending your seminar. Make a few nice graphics, coin a unique hashtag, and let your participants do the rest.
You can even incentivize them with exclusive access, meet-ups, or freebies. These can include gift cards or discount codes for your products. Have people share your event on social media, and also talk about it on platforms like LinkedIn.
Shine a spotlight on your speakers
Your seminar probably consists of some industry experts. So, you need to capitalize on their reputation and highlight their attendance. Share posts about your speakers and their expertise. Make short bios so that people know the high caliber of your event.
In addition, have the speakers make short videos letting your audience know what they’ll be talking about at your seminar. This will intrigue your audience, and generate more interest. Share these videos and posts on your social media and add a speaker carousel to the event landing page as well.
Run teaser & countdown campaigns
When the office seminar is around the corner, make sure you keep it in people’s minds. So, set up a teaser campaign a month or so leading up to the seminar. In it, offer hints of what’s to come. Once you’ve announced and shared the event, start a countdown campaign.
This will remind people through social media, email, and a landing page banner about the time left to the seminar. This will generate excitement and urgency. It will also remind participants when to come by.
In conclusion, there are many ways to promote your office seminar online. These will help you get the word out, and get as many people to attend as you’d want.