Every individual and business wants to monitor their online feeds, whether it be Facebook, Instagram, Twitter, or Yelp. by staying up to date with the latest comments, reviews, posts, and shares, you can improve your media feed and public outreach. But what is the best way to analyze and understand your page’s data?
Importance of learning how to archive social media
Every social media platform is full of data, answers, questions, and opportunities for future engagement and potential customers. Your page, and your follower’s pages, are filled with clues as to who they are, what went well on their feed, and what didn’t get the best feedback.
For the majority of people today, everyone has a smartphone and at least one form of social media. Social media is everywhere in our lives – and has lasting implications for businesses. If you are a business owner using social media profiles, you are analyzing your customer data to make important decisions about the next steps for your company.
If you have a strong social media presence, there is a high likelihood that you have carried on conversations and interactions with thousands of people. In this case, you need to archive your social media communications to best influence your business.
However, learning how to archive social media is harder than it initially sounds. Instead of just saving a message to your Instagram account, you will have to go through a few more steps. Click here to learn more about archiving social media.
5 reasons to archive social media
Social media is public
Social media is a public record, meaning that agencies must comply with state and federal laws to read and analyze your conversations on your profiles. Understand your local laws to see what you can analyze and what you can’t.
Comments are important
You need to produce social media records if you are caught in a legal battle between two entities regarding your social media communications.
Social networks can be flawed
When dealing with your archived social media, you need to keep in mind that these platforms have no legal obligation to keep records of your conversations. In this case, you need to take initiative and archive social media for your own record if you need to analyze your past performance or remember a past conversation with a customer.
Screenshots are not enough
Screenshots are not considered enough proof for admissible content in terms of professionalism and court records. Instead, finding out how to archive social media is the next step to having authenticity and credibility in a legal battle.
If there is a public request for your social media accounts and conversations, you are legally required to produce records. Learning how to archive social media will get you out of a bind if this occurs.
Although learning how to archive social media may seem like one of the last things you need to do for your growing company, figuring out the steps to capturing conversations, analyzing data, and staying on top of any legal issues can help your business grow without any issues.