From voice assistance devices, to home appliance automation and autonomous cars, Artificial Intelligence continues to influence our lives more and more and be present in all our activities, both professional and relaxing.
When discussing Artificial Intelligence, it is important to mention that AI not only affects the way we interact with technology but can also bring added value to our everyday tasks in the performance and actions we take. So, if you are active in online marketing and SEO is part of your daily life, find out that AI makes its presence felt in search engine optimization and can help you in all your processes.
Here is the impact of Artificial Intelligence on search engine optimization and how this technology can improve the SEO performance of web pages.
Artificial Intelligence is said to have significantly influenced the evolution of SEO and the way search engines rank web pages for keyword searches. Until now, the search engine algorithm analyzed a number of factors at each website and depending on the keywords, their density and the notoriety of the page, they would show a web page in the SERP or not. Now, with the intervention of Artificial Intelligence, search engine algorithms tend to be smarter and more advanced as well. To rank a web page in the SERP, search engines try, using Artificial Intelligence, to understand what the user’s intent is when they search. Thus, through this analysis, search engines can provide the user with more relevant and accurate results. Also, with the help of artificial intelligence, search engines can more easily identify SEO practices, poor quality content and possible errors in a website.
4 ways artificial intelligence can improve SEO performance
AI technology improves performance and productivity at the level of any task or company, by automating processes or activities that once required human intervention. For this reason, Artificial Intelligence can be used in a variety of ways, including to improve SEO processes, such as:
- artificial intelligence can analyze data and identify new trends to help develop an effective SEO strategy. Identifying new topics, new topics or new keywords are essential for healthy SEO implementation and evolution. In addition, performing a complex keyword research can take days and the constant “fishing” for new words can take hours for a human. Artificial Intelligence, implemented and used correctly, can do these tasks in just a few minutes.
- artificial intelligence can be used to generate and optimize content. By using article generators software, one can generate high-quality, original and correct content that is optimized for search engines. Such software that uses artificial intelligence for content generation can create texts with a certain density of keywords, can create friendly or formal content, can offer you suggestions of subtitles or even suggestions of meta titles and meta descriptions. An article creator that generates content with the help of artificial intelligence can improve SEO performance through valuable and unique information but also through the right language to attract the attention of users.
- artificial intelligence can process language, making search engines understand the user’s need (even if the user has requested something in the wrong way) and can analyze the search history so that it understands the user’s feelings and can provide him with the requested results.
- artificial intelligence can analyze user behavior and provide the website owner with suggestions for improving the browsing experience, such as suggestions for improving the site’s speed, for adjusting the design, for changing links, for simplifying the purchase process, etc. This analysis is extremely useful as more and more search engines have started to place more and more importance on user experience on websites.
Rumor has it that in the future, AI will play an even bigger role in SEO, using increasingly advanced ways of analyzing and returning requests. Although it can be difficult to use at times, AI can be extremely beneficial for websites, improving SEO campaigns, delivering relevant content to users, and automating processes that take up time and resources. Also, through artificial intelligence, it will be possible to integrate chatbots into the website, which will be able to provide non-stop assistance to customers, thus offering quick and concrete answers, increasing the user experience, respectively, the conversion rate.