Many business firms want to beat the shifting algorithm on Instagram. By creating exclusive content and maximizing engagement, business firms can increase visibility, thereby directing the traffic into the marketing funnel. To boost the growth of your business on social media platforms, such as Instagram, you must make use of growth hacking strategies. Before taking the first step towards building a foundation on Instagram, you must understand the purposes and ideals that you want to achieve through your account. Here are a few strategies to boost sales and increase the growth of your business with the help of video-sharing platforms such as Instagram:
Make your content appealing and out of the box
The majority of Instagram users follow a particular page due to its exclusive content. Posting pictures and videos that are generic does not attract the eye of viewers. Sensible entrepreneur hires a graphic artist or a photographer to establish a brand perception through to its content. The next stage is to speculate about ways in which you can amp up your sales. You can formulate different types of content to captivate the interest of Instagram users and buy real likes for Instagram simultaneously. It is necessary to ensure that your posts include user-generated and consumer-focused information and pictures. With the help of graphic designers, business firms can create professional posts, thereby amplifying the performance in business.
Convey your brand personality
Any business profile creates the first impression with its bio. Therefore to buy real Instagram likes, you must convey the brand and allow other users to understand the uniqueness of your business. Making the users aware of the products you are selling and showcasing your brand can be acquired by the following:
- Create a captivating username for your Instagram handle.
- The Instagram bio of your account should include the website URL of your business, where followers can navigate through your web page with the click of a button.
- Also mention the contact information of your enterprise.
Use brief and pertinent descriptions for your business.
Choose an appropriate profile picture
Established business firms can use their logo as profile pictures of their Instagram account. On the other hand, people with their small business start-ups create a logo relevant to their trade. An applicable logo allows Instagram users to know your brand at a glance, thereby establishing the credibility of your business. You must ensure the size of the profile picture that Instagram users practice as a profile photo display. Keeping knowledge about Instagram allows entrepreneurs to upload files that look clear and readable. Since Instagram profile photos are circle in shape, business firms having a square logo should edit the same on a circle background or zoom it out, allowing it to appear within the circle shape.
Employ the hashtags strategy
The ideal way to make yourself visible to your potential customers is by using hashtags. It is an effective strategy to increase followers as users avail the hashtag tool to discover what they desire. An Instagram account allows individuals to use 30 hashtags. However, if you can employ 5 to 10 hashtags, your post enables users to visit and follow your page.
Here are a few things an entrepreneur must consider before using hashtags
- Using hashtags that repetitively turn off the viewers. Therefore you must use relevant hashtags that are distinct.
- To get the most of your Instagram post, make sure to use hashtags that are specific to your content.
Following and like swapping appears unprofessional for your business. Therefore you must avoid it.
Invest in paid advertisements
It is one of the most constructive techniques to increase your Instagram audience and boost your business through paid advertisements. Many entrepreneurs prefer organic efforts to increase followers on Instagram. However, with the increasing demand for social media platforms, it is essential to invest in paid advertisements, thereby arousing interest by accomplishing precise marketing goals. Entrepreneurs who avail themselves of opportunities for paid advertising can expand their target market and establish the brand with the help of paid promotions.
Collaborate with audiences using influencer tools
Entrepreneurs must recognize relevant influencers who have similar objectives in mind and work to acquire the same goals. Sensible entrepreneurs collaborated their business with the audience, ready to mention their brand and sponsored the posts. Business owners can look out for micro-influencers as they will be affordable and do not ask for large monetary payments. However, you must ensure that they are not approaching the competitors of their business.
Spread brand awareness by organizing giveaways
Another ideal technique to leverage your followers and stimulate consumer-generated content is by organizing giveaways. You can collaborate with your partner to arrange for giveaways as a prize for a contest. Organizing competitions and contests allow business firms to make their presence viral, thereby reducing expenditure for advertising. Ensure to apply some conditions for the participants, such as following several accounts, liking, and sharing your post.
Use screenshots of other social media content
Sharing the content of your other applications on Instagram is a technical strategy to cross-promote your account, thereby accelerating the growth of your Instagram followers. By linking to social media handles, you can enhance the reach of the target audience and persuade more people to buy your merchandise and services. However, it is essential to be consistent in your posts to retain the users’ attention in your spectacular content. Organizing giveaways to multiple platforms can increase the exposure of your business, thereby increasing the number of followers in video and pictures sharing platforms such as Instagram.
Establish an online store with your account
Creating a business profile comes in handy when you plan to set up an online store for your business. Establishing an Instagram shop is not possible for a personal account. A business profile enables individuals to create a shop button, thereby helping viewers purchase from your store without reading a specific post. You can also create a shopping tab on the explorer page. It allows the users to look for relevant products and automatically navigate to your page, thereby helping you acquire real likes for Instagram.
Business owners can establish a partnership with marketing firms to adopt the best growth hacking techniques with the help of high-quality posts, thereby increasing website traffic.