You can take your SEO efforts to the next level by maximizing your website’s SERP rankings with niche edits.
We Outreach goes into more details on this – What exactly niche edits are, how to effectively make them, how they’re different from quest posts (technically, yes) and how “white hat” they are.
This also means, if needed, repurposing content and links to look more suitable as a resource for a certain article from another domain and then getting backlinks from high authority sites.
Let’s put up a strategy and you’ll see while there’s a lot of effort required, it’s not a 10 year long process if you do it correctly from the start.
Aim for High-Authority Sites
If you want to boost your SERP rankings, it’s important to get backlinks from high-authority sites. The quality of the links plays a major role in how your pages rank. There are several ways to increase your domain authority.
When a website links to your site, it is a vote of confidence in your content. This makes Google happy about your page. Plus, you get more traffic and increased sales.
If you’re an expert in your field, you can use Help a Reporter Out (HARO) to submit your expertise. HARO sends you regular emails with queries that you can answer. In return, they will quote you in a related article and include a backlink to your site.
HARO is a useful public relations and blogging tool that can help you build backlinks and enhance your online visibility. Plus, it will strengthen your brand.
Citations and Directories
It’s also a good idea to make your website easy to find. Online directories and citation builders will allow you to easily submit your business profile. BrightLocal is a popular tool for SEO tracking. It also has a citations builder and a reputation manager.
Getting backlinks from high-authority domains is an excellent long-term strategy. But it’s not as easy as it sounds. You will need to produce high-quality content and build relationships with other site owners.
On-Page Still Matters
Optimizing content with users in mind will guarantee a better overall experience for those who visit your site, including your prospects.
- Optimize Titles & Meta Descriptions: Creating meaningful titles and meta descriptions that accurately reflect the content of a page is key to attracting relevant visitors.
- Utilize Internal Linking: Strategically implementing links within a website helps search engines understand the structure, hierarchy, and relationship between pages.
- Optimize URLs: Creating concise, descriptive URLs that are keyword rich can help search engines better identify the content on a page.
- Optimize Images: Using descriptive alt text and file names for images will help search engine bots understand what is being shown in the images.
- Utilize Headings & Subheadings: Structuring your website with headings and subheadings can help with both readability and crawlability.
- Leverage Schema: Adding relevant schema markup to a website can help search engines understand the content on a page.
- Monitor Page Load Speed: Reducing page load times by optimizing images, minifying code, and using caching techniques can improve user experience and rankings.
- Write Quality Content: Providing meaningful, well-researched content can help users find the information they’re looking for and will be rewarded with higher rankings.
- Monitor HTML Markup: Checking that your HTML markup is valid and semantic can help improve indexability of webpages.
- Implement AMP: Accelerated Mobile Pages (AMP) can help improve user experience and increase rankings on mobile searches.
By following these steps, you can ensure that your website is optimized correctly for search engine crawlers and human visitors.
Repurposing Long-Form Content
You can repurpose a long-form ebook into a list of shorter articles, which can be useful for showcasing your content. Potential prospects will be more likely to link out to your page if you keep your content short and simple.
Aside from being useful, you’ll also be able to showcase your thought leadership status. This is a smart idea when you’re building a brand, because it helps to establish credibility.
By repurposing content this way, you’re demonstrating to your audience that you are in the know. You can do this by creating a series of posts that highlight your knowledge in the industry. You can also make a podcast episode out of your most popular blog post.
Other repurposed content ideas include reusing your best performing social media posts or turning your blog into a live video. Live videos are particularly useful if your content is complicated. If you want to get started with repurposed content, the most important thing to do is to have a clear plan and objectives in place.
Of course, this does require a fair amount of work. However, the effort is well worth it.
Niche edits are an effective way to maximize your SEO efforts and achieve higher SERP rankings. Niche edits allow you to create brand-specific content that is tailored to the needs of your target audience.
This targeted content can help you climb the ranks and get more visibility in search engine results pages.
Niche edits also provide an opportunity to build relationships with website owners and editors, creating potential cross-promotional opportunities. Overall, niche edits are an efficient way to boost your SEO efforts and increase your SERP rankings.