If you are reading these pages, you are most likely the administrator of a company trying to gain recognition in the increasingly crowded market of San Francisco start-ups. The field in which you operate is most likely an ultra-competitive one, where companies that want to get noticed must think outside the box and complement the quality of their services or products with a relevant marketing strategy that takes into account the traits that make your brand worthy of consideration. But your expertise stops at the area of activity in which you operate, so to enhance your marketing vision, a good and cost-effective idea is to call on the services of a video production agency.
A digital video production company could handle your online video marketing strategy from A to Z. You don’t have a clear idea of where your digital vision should go? Then the professional services of a video production company could help you. Don’t have the expertise to edit your video product into a coherent package that highlights your company’s strengths? In this case, calling in professionals may be the way to go. But there are a host of other reasons why calling in a specialist is a great idea, so in the next few minutes, we’ll dive deep into the world of digital video production, present some of the aspects to consider when choosing a shooting location, and last but not least, list some of the many reasons why video production firms can be synonymous with your company’s success.
Can’t I Manage My Digital Marketing Needs on My Own?
If you have the necessary expertise, nothing stops you from trying to handle the video production required to create a coherent digital marketing strategy. But the professional services of a video production agency come bundled with the expertise of professionals with decades of combined experience in digital video production who know the most effective ways to bring your unique vision to life. Specialists employed by such a firm will be able to work with you to create a script that will enhance your brand image, and the professional skills they have access to can be crucial to ensuring that the final product is finished to an exceptional standard.
The workflow of a specialized team is also more efficient than what you could manage on your own. Video production companies present a streamlined strategy from planning to shooting, which could lead to a positive ROI. Even if you have the expertise to handle your digital video marketing needs, you will still need to rent specialized production equipment, which can cost thousands of dollars. In addition, you need to consider the productivity impact of such production on your business. A specialized company can cost-effectively handle the necessary video production, and your schedule will be freed up, which can lead to the preservation of the quality of service you provide to your loyal customers.
What Tools Will Be Used by a Video Production Agency?
A company specializing in digital video production will have access to some of the most sophisticated tools available in a professional filmmaker’s repertoire. The scenario envisioned in the pre-production stage requires the existence of some action shots? Then the company you call could use drones like the DJI Avata or action cameras like the Hero 11 Black to make your vision come to life. Need a more cinematic look? Then a specialized video production agency might use cameras like ARRI Alexa or Sony FS7 to make your footage look exceptional.
However, cameras are only a tiny part of a specialized video production firm’s arsenal. Tripods, gimbals for the action cameras, LED panels, and professional audio equipment are all tools that can’t be missing from the repertoire of a specialized crew. And all these tools are used to create RAW footage that will later need to be edited using some of the world’s most advanced video and photo editing software. From Adobe Premiere Pro to Photoshop, After Effects, and even Blender for the more intensive special effects required, the post-production of a professional production is perhaps its most complex stage, and it’s here that your vision can first make its presence felt.
How to Choose the Best Shooting Location for an Advert?
Choosing the filming location for your upcoming online advert can be crucial to the success of your company’s marketing strategy. The digital video production company you choose should consider your target audience and select a location that aligns with your brand’s overall vision. Do you market luxury products? Then you should film your adverts in a charming place known for glamour, such as Beverly Hills. Do you sell software services? Then you may want to attract a corporate audience, and an advert filmed on Wall Street could give your company credibility. Are you instead a producer of services aimed at a younger audience? Then filming on Venice Beach might be a good idea. Your possibilities are almost endless, but there are a few things to remember.
The more popular a location is, the more difficult it can be to get a council permit to film there. Would you like, for example, to film a short advert in Central Park? Then a license for that location will cost you $3200. Are you interested in filming at a location outside the jurisdiction of the Department of Citywide Administrative Services? Then the required permits will only cost $300. You will also need to consider the logistics required for the shooting location. It is best to choose an area that is not isolated and can easily accommodate the requirements of your crew. For example, the permit to shoot in Seattle parks is only $25 per day. However, reaching a good spot for filming in Windy Saddle Park could be complicated, especially if you need to manage a large crew and expensive equipment.
Make the Right Financial Move
Calling on a video production agency to handle your digital marketing needs can be one of the most intelligent decisions you can make for your company’s continued success. The firm you manage has reached its current level through hard work and commitment from you and your staff. But every company reaches a level where it can compete with the national players in its targeted industries only by using the expertise of specialists. In the case of digital marketing efforts, this means using an SEO firm that can increase user interactivity with the services you market, as well as employing a company that specializes in digital video production to enhance your brand image in a meaningful way.
A video production firm could be a partner to take your company to the next level. A professional advert could be instrumental for the overall image of the company you manage, and the professional services of the specialists employed by a leading video production firm could be crucial for your business to benefit from an accelerated market share. Last but not least, a specialized crew could work with your team to lay the foundations of your long-term vision, which can quickly become a complete marketing strategy synonymous with success in the 21st century.