Are you a vehicle fanatic, someone who can quote all the specifications on the most popular car in 1988 and other random facts? By the way, if you don’t know, it was the Ford Escort. Do you like to discuss cars until your friends start avoiding you? Then you are perfectly primed to write a vehicle blog where you can combine your love of cars with your passion for speaking about them.
Doing Your Research And Finding Your Voice
Any new project starts with research. This is where you ‘gather intelligence’ on your field of interest, see what is being done well, and what gaps exist.
Find out what other writers are covering in car-related blogs. Determine where you fit in and what is unique about your niche. Make sure that you can source adequate material to keep writing blogs so that it is sustainable.
Get a feel for different writing styles. Some authors have a tongue-in-cheek, witty style while others are very matter-of-fact, and some convey professionalism. Decide what style suits you best. This is important – every writer has a unique voice when they write. This may be close to your usual storytelling manner or it may change when you write. No two writers are identical, they can both be humorous but one will be laid-back while the other will adopt a fast-paced monologue.
How To Earn An Income From Your Car Blog
Most bloggers start with display ads. These operate on a pay-per-click (PPC) model. The disadvantages of display ads are that they generate small incomes and ads can annoy your readers by covering your blog content. You will earn about $17 per 1000 visitors with a click-through rate of 1%, meaning that one in a hundred readers click on the ads.
Affiliate marketing is where you get paid for every reader who makes a purchase, but nothing for clicks. This is relatively easy to set up. It also pays better than display ads.
The dream is to sell digital products, such as e-books. Gated content requires a subscription from readers. Selling online training programs is also successful. All of these methods will give you good money.
If you can carry out car repairs, you can offer this as a service to subscribers and extend your income potential.
Stay Authentic and Expand Your Knowledge Base
When people read your blog, they are expecting you to be knowledgeable and truthful about your topic. They may ask questions and the last thing you want to do is fob them off with a lie when you don’t know the answer. Rather get the right answer before you reply as if your audience calls you out on misinformation, you will soon lose all your readers.
You can overcome this by identifying shortcomings in your knowledge and brushing up. Read widely, every great car publication and blog. Check what manufacturers are advertising. Keep an eye on the new and used car markets. You will then be in a position to give genuine recommendations such as how to find a vehicle from motor city Plymouth.
Whether you are writing a blog to make money or simply for enjoyment, you can go from strength to strength if you are up-to-date, relevant, and trustworthy.