It may seem like a minor thing, but it’s not: Picking the right uniform is something that is highly important to your business. A uniform can help to enhance your brand image, make a statement about who you are, and influence the morale of your employee. Thankfully, there are plenty of ways to choose the right one. Here are five tips.
Make It Comfortable
Remember, you and your employees are going to be wearing these uniforms for hours on end. That means you need to go out of your way to make them as comfortable as possible. To that end, don’t just buy them – make sure to check with your employees and get their thoughts about how comfortable they are. If possible, have a couple of employees try them on and give you their honest feedback. This not only makes sure that they are comfortable but helps to get their buy-in.
Brand Consistency
Building a brand takes time and effort, and your uniform can be a critical part of these efforts. Make sure to keep your logo, colors, and overall style consistent. Use the same names, same versions of your logos, and the same font. This helps to ensure that your brand image stays the same across multiple mediums, including in your uniform.
Social Media Promotion
Debuting a new uniform? Show it off! Take pictures of the uniform and your employees in it and upload it to your social media. This is great content and can help to give people another look at your business – and your smiling, happy employees.
Keep Search Engine Optimization in Mind
Your uniforms can help to enhance your ability to be found on the internet! It may sound strange, but it’s true. If you have certain terms or certain nicknames that your business is referred to, consider adding that on your uniform. The same goes for your location. All of these factors can make their way onto the internet and ultimately help to craft the way in which people discuss your business. This, in turn, makes it more likely that you will be found in searches.
Develop a Voice
You ignore the impact of your uniforms at your own peril. The style, colors, font, and fit of your uniforms can make a powerful impression on your customers. To that end, use them to enhance your company’s brand and voice. If your company is edgy and unique, make your uniforms that way. If you have a more casual bent, style appropriately. Just make sure to keep your brand voice in mind when developing these uniforms.
It goes without saying that the right uniform should also be affordable: Buying bulk shirts or bulk hats can make a big difference for your bottom line. However, concerns about cost aside, the five tips above should serve as a great start to making sure you get the right uniform for your employees.
