Just when you think you have got a handle on how to do search engine optimization (SEO), the goalposts get moved. Unfortunately, that is nothing new in the world of tech. No matter if you’re an SEO agency or individual, keeping pace with developments in the SEO world is a fulltime job. Nowadays, most people agree upon the basic concepts surrounding SEO and have a good idea about how to run a strategy, but they do not know the minute details. In truth, good SEO is about a lot more than keywords. When it comes to developing and executing a solid SEO strategy for your business, just creating content is not enough. To help you make the most of your valuable time, we have compiled a list of professional tips to have you performing like the pros in no time.
What is an SEO strategy?
First and foremost, let’s be clear on what an SEO strategy is. Basically, it is the process of organizing a website’s content into topics, to help search engines like Google and Bing understand how people can find (aka ‘search’) your content. By optimizing web pages around relevant topics and their related keywords, you can increase your professional demeanor in the eyes of search engines and thus rank higher for both short- and long-tail keywords related to specific topics.
How to implement an SEO content strategy
To get you up and running as quickly as possible, here is a list of 10 steps you can implement today to jump-start your business’s SEO effectiveness:
1] Make a list of suitable content topics.
2] Build a page(s) related to each topic.
3] Make a list of short- and long-tail keywords based around your main topics.
4] Start a blog and social media accounts.
5] Blog every week (develop page authority) and share social content daily.
6] Create a link-building plan.
7] Keep an eye on what your competitors are doing.
8] Stay current on SEO news, trends and best practices.
9] Measure and track your content’s success.
10] Do an annual audit of your content.
As shown above, keywords should not be the first step in an organic growth SEO playbook. Instead, it would help if you first focused on topics, you’d like to cover to generate interest around your product/brand.
Now you can move on to compiling a list of approximately 20 short words and terms associated with your product/service that you want to enhance in search. Use an SEO tool such as Google’s Keyword Tool, GrowthBar or Ahrefs to identify each one’s search volume, relevancy and competitiveness.
Your next step is to cut your list down to the top 5-10 short-tail keywords that people within your target audience are searching for. Lastly, but very importantly, rank this list in order of priority, based on its relevance to your business and monthly search volume.
Each of these keywords is known as a content “pillar” and serves as the main support for an underlying cluster of in-depth, long-tail keywords. For example, your short-tail keyword might be “Bangkok soap”, and your long-tail keyword would be “Bangkok soap-making workshop”.
We hope you have found this article interesting and now understand a bit better how an SEO agency can create engaging and successful online content.