In any organization, whether it follows the scrum framework or agile framework, the team has a post known as Product Owner. As the name suggests, he is the chief person who is held responsible for the production as well as efficiency in the other activities relating to the product. A special two-day training program is available known as product owner certification, for people who want to specialize in this particular field of the firm.
In any scrum team in the organization, the product owner is the key member. He is responsible for setting the right start of the process by engaging in good quality and advanced research relating to the product. He is also responsible for suggesting various changes or developments in the product. Without his permission, any change in the production, storage or distribution of the product could not be made.
The title of the product owner plays a major role in any organization in its day-to-day business activities. A product owner is considered to be the person in the closest connection with the product. He is the guardian of the product and takes care that all the necessities, as well as the additional requirements, are fulfilled. He takes care of every aspect related to the product even in the farthest of the possibilities. The major functions that are carried out by a product owner are as follows:
Preparing product backlogs
A product owner is responsible for maintaining proper and organized product backlogs. It is based on these backlogs that the process of production is carried out and the actual requirement of the product is calculated. It helps in avoiding overproduction as well as the underproduction of the products.
Communicating with the stakeholders
A product owner is best suited to solve the queries and problems that the stakeholders might be having. So, he is a member of the team who communicates with the stakeholders and helps in building a better image of the firm in the society by providing good quality of products when they are demanded.
Taking care of the process of production
The product owner takes care of the whole process of production of the goods. He will take care that the supply of raw materials does not fall short and hinders the process. He also ensures that there is a minimum possible generation of waste during the process.
Selecting the distribution channels
A product owner is final authority in the team that will decide the distribution channel for the product. Nothing regarding the product could be done against his will.
Making advancements in the products as per the trends in the market
The product owner is the person who carries out the product forecasts in the market. Using these forecasts, he could identify the existing as well as the emerging trends in the market. This means that the firm could make changes or modifications in its products as per the demand of the market.
Based on the above discussion, it could be held that the product owner is at a very crucial position in any firm. Having a product owner certification Pune/Delhi/Bangalore/ Hyderabad, all will serve your purpose if you have the required knowledge and the training.