How Intelligent Transportation Systems Are Enhancing Riders’ Experience

One of the fundamental aspects of a successful transit agency is a satisfying experience for riders. That being said, this is something that can be tricky to achieve or maintain in every area of your transportation network.

For this reason, many transit agencies are choosing to implement intelligent transportation systems (ITS) to improve their riders’ experience.

In this article, we’ll explain some of the many ways you can use ITS to enhance your riders’ experience, through efficient journeys, accurate information, and so much more.

How can ITS provide accurate information for riders?

A great way to increase satisfaction for riders is to ensure they have accurate information about journey times and routes. This is why real-time passenger information (RTPI) can be highly beneficial.

Providing real-time information for riders through displays which can be found on platforms, in vehicles, on the street, and on-premise, can let riders know how long till each vehicle will arrive at their stop, and what route this vehicle is taking.

This can allow riders to tailor their journey around real-time information, and stay well-informed of any changes to the routes they want to take, helping to avoid confusion or disappointment when vehicles don’t arrive at the expected time.

How can ITS make riders’ journeys more efficient?

ITS can also improve your riders’ experience by helping improve journey efficiency.

Real-time vehicle monitoring will allow you to see the positional information of your vehicles, and with these insights, choose the best journeys.

For one, vehicles can reach their destination as quickly as possible by avoiding delays from traffic or road closures, for example.

You can make sure each vehicle arrives at the stops at the right time, without being too close or too far from the stop or vehicle before and after.

If vehicles are completing their journeys as quickly as possible and arriving at the right times, this will greatly increase the satisfaction of passengers, and encourage them to ride with you more.

How can ITS reduce disruptions?

Disruptions to journeys sometimes can’t be helped, and are often frustrating for riders, which is why ITS can be incorporated to help detect and minimise these issues.

The systems can help pre-empt various issues such as delays, broken ticket machines, and broken-down vehicles. This can allow you to take the necessary actions to ensure there’s minimal – if any – disruption to the journeys.

Also, if problems are occurring, you can analyse how best to resolve them. For instance, if there is heavy traffic, you can discover the best diversions to ensure a comfortable and smooth journey for all.

How can ITS help meet rider demand?

Another big part of riders’ experience is how effectively the demand is met by your transit agency.

If passengers are having to miss out on a vehicle because it’s at full capacity, or there is a long waiting time between each vehicle’s arrival, this can heavily impact their satisfaction.

However, ITS can help detect passenger demand and help you make the best adjustments to your schedule accordingly. This can ensure there’s always an ideal number of vehicles covering each route during both high and low-demand times.

This can also increase rider loyalty since they’ll have trust that even during peak times, your transit agency will be reliable and efficient.

If you believe your riders’ experience to be one of the most important aspects of your transit agency, then why not invest in ITS? There are many benefits of ITS for your transit agency, drivers and your riders.

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Libby Austin

Libby Austin, the creative force behind, is a dynamic and versatile writer known for her engaging and informative articles across various genres. With a flair for captivating storytelling, Libby's work resonates with a diverse audience, blending expertise with a relatable voice.
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