How Custom Signage Can Transform Your Business: Case Studies of Iconic Neon and Electrical Signs

Custom signage can be a powerful tool for businesses to attract customers and increase brand recognition. Iconic neon and electrical signs have transformed businesses into symbols of their respective industries. Custom signage offers endless possibilities for businesses to create unique and memorable designs that can set them apart from the competition. Whether a quirky neon sign or a sleek electrical sign, a creative design can make your business stand out and be more memorable to potential customers.

1. Increase Brand Recognition

Custom signage can significantly increase brand recognition for businesses. A well-designed sign that prominently displays a brand’s logo and messaging can help reinforce brand identity in the minds of potential customers. One example of an iconic neon sign that increased brand recognition is the Harrah’s Hotel Casino neon sign in Las Vegas.

The sign features the Harrah’s logo in bold, bright neon lights, immediately recognizable from a distance. The neon signage has become an iconic symbol of the Las Vegas strip. Its design has helped establish Harrah’s as a trusted and recognizable brand in the hospitality industry. By investing in custom signage, Harrah’s has been able to differentiate itself from competitors and increase brand recognition among potential customers.

2. Creates a Professional Image

Custom signage can help create a professional image for businesses. High-quality signage demonstrates that an enterprise takes its brand seriously and cares about the details. The Big Boy’s Restaurant neon light is an example of an iconic neon sign that has helped create a professional image.

The sign features the iconic Big Boy mascot in a classic 1950s-style diner font, which gives the impression of a retro yet upscale dining experience. The sign’s size and prominence on the building communicate that the restaurant is established and has a strong brand identity. Big Boy’s Restaurant has created a professional image that reflects its brand personality and values by investing in a custom neon sign.

3. Creating a Lasting Impression

Custom signage can leave a lasting impression on customers, even after they have left a business. A well-designed sign can be memorable and create a positive association with a brand. The Coca-Cola Sign in Times Square is an iconic sign that has left a lasting impression on customers for many years. The signage features the Coca-Cola logo in bright, bold neon lights and is one of the most recognizable landmarks in Times Square.

For decades, the sign has been a symbol for the Coca-Cola brand, and its prominence in Times Square has helped to reinforce the company’s image as a global leader in the beverage industry. By investing in a custom sign that is memorable and stands out, businesses can create a lasting impression on customers and build a strong brand identity.

4. Can Help Adapt to Changing Needs

Custom signage can also help businesses adapt to changing needs over time. A sign designed with flexibility can be updated or modified as a business evolves or expands. The Hollywood Sign in Los Angeles is one iconic electrical sign that has adapted to changing needs. Initially constructed in 1923 as a real estate development signage advertisement, the sign has since become a global symbol of the entertainment industry.

Over the years, the sign has undergone modification to reflect changes in the industry and to accommodate various restoration efforts despite being a victim of vandalism. By investing in a custom sign that you can modify over time, businesses can adapt to changing needs and continue effectively communicating their brand messaging for years.

5. Can Help Create a Brand Story with an Emotional Connection

Custom signage can help create a brand story for businesses. A sign that tells a story or communicates the values and personality of a brand can build a stronger connection with customers and set a company apart from competitors. An example of an iconic neon sign that has helped create a brand story is the Moulin Rouge sign in Paris. The electrical signage features a windmill design synonymous with the iconic cabaret and entertainment venue.

The design evokes the glamour and excitement of the Moulin Rouge’s heyday in the late 19th and early 20th centuries. By investing in a custom sign that tells a story and reflects the personality and values of a brand, businesses can create a stronger emotional connection with customers and reinforce their brand identity.

6. Can Help Increase Sales

Custom signage can help increase business sales by attracting customers and communicating key messages about products or services. A well-designed sign that is visible and eye-catching can encourage potential customers to stop and consider a business, ultimately leading to increased sales. One iconic neon sign that has helped increase sales is the “Welcome to Fabulous Las Vegas” sign.

The sign features bold, bright neon lights and has become an iconic landmark in Las Vegas, attracting millions of visitors annually. The neon sign communicates a sense of excitement and energy, encouraging visitors to explore the city’s many attractions, including casinos, restaurants, and entertainment venues. By investing in custom signage with a design that attracts attention and increases sales, businesses can drive more traffic to their locations and ultimately increase revenue.

7. Can Upgrade the Ambience and Mood of Your Business Environment

Custom signage can also upgrade the ambience and atmosphere of a business. A sign that complements the decor and mood of a space can enhance the overall experience for customers and create a more memorable visit. The Pink Flamingo Hotel sign in Las Vegas is an example of an iconic neon sign that has upgraded the ambience and atmosphere of its space.

The neon sign features a bold, bright neon design that complements the hotel’s playful and flamboyant decor. The sign’s colourful pink and flamingo imagery create a fun and energetic atmosphere, setting the tone for a memorable stay. By investing in custom signage that complements the mood and decor of a space, businesses can upgrade the overall ambience and atmosphere, creating a more enjoyable and memorable experience for customers.


Custom signage, whether neon or electrical, can be a powerful marketing tool for businesses of all sizes. By investing in a custom sign, companies can create a unique identity for their brand that stands out from competitors and resonates with customers. Custom signage can significantly impact a business’s success, whether a neon sign that creates a playful and energetic atmosphere or electrical signage that communicates professionalism and sophistication. By working with a professional sign company, businesses can create a custom neon or electrical sign that accurately reflects their brand personality, values, and messaging, increasing customer engagement and sales.

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