CRM startups invent new technologies for working with customer data, find new niches in the CRM market, and figure out how to make CRM more effective. Let’s discuss the reasons why you need to implement CRM for startups.
There is no way to solve problems and communicate with clients from home
If you do not have a tool that allows you to work with clients remotely without being in the office, this is a big problem. CRM allows you to conduct a dialogue with customers and at the same time have all the information at hand from anywhere and under any circumstances.
All information is stored on hard drives or media
Store data in the clouds, make life easier for yourself and your employees, especially those who work on the front line – with customers.
There is no outline or useful information about clients from social networks
Social media is one of the main tools used by startups for marketing activities. CRM will allow you not only to track all this information, but also to immediately apply it effectively in your advertising campaigns.
Printing and working with commercial offers and invoices on paper
Today, even the smallest companies strive to work as efficiently as possible and to exclude as much as possible binding to paper media. Working with paper becomes an inconvenient and time-consuming process.
It is necessary to update the same data in different platforms
Updating and keeping the same data up to date in different places is a productivity and time killer. Synchronize or integrate everything with a CRM system.
You spend too much time checking what your employees are doing.
This is another “hard” sign that your startup needs CRM. Your customers are not very happy, and you cannot even check the entire history of communications with them and the reasons for their dissatisfaction. This situation not only erodes your trust in your employees, but also takes up a lot of your time that you could spend developing your business.
You do not understand how effective your sales department and its communication with clients are
If you cannot verify and measure these indicators, consider that you are selling blindly. Lack of statistics and performance metrics can play a trick on you.
There is no understanding of how many customer calls come to the company
Of course, everyone in the company is very busy, but customers do not care and they want to be treated with all seriousness and respect. To do this, you need to understand how many calls there are, what kind they are and how they are processed.
Collecting email database for newsletters and advertising campaigns is too long
Another common sign of ineffective use of technology and time in startups. CRM allows you not only to quickly create a mailing list, but also to work with segments and different audiences of customers.
It is not clear how much work, who does
Your employees complain about the lack of simple and straightforward business processes. Perhaps someone has to do the job twice. Distribute responsibilities and give people a simple and understandable tool – low cost crm solutions.
Finally, we have warmed up one of our leads, and he is ready to buy, but how did we do it?
What any startup really needs CRM for is to clearly understand and know their funnel and sales process. Without this understanding, it is simply impossible to sell effectively.
It is extremely ineffective to keep track of all business events only in the head or Excel.
This is one of the reasons why you may miss and miss a great opportunity for your company to present its products or services. Correctly configured business processes in CRM:
- are able to timely notify about the upcoming event;
- to work effectively with the list of its participants.