As a sales representative, you should close as many deals as possible. But clues are hard to come by. You probably already have business cards, promotional brochures, and an attractive presentation, because you will face the email after business meeting. When you thought about your email signature last time? Learn the best practices and capabilities of the signature creator to quickly create unique email signatures for your business and learn how they can help you get more leads and, therefore, more sales.
A modern email signature is more than a name. The sign is that it attracts the customer’s attention and distinguishes your brand from other companies. It should not be complicated, your email signature should be concise, easy to read, and accessible. You email people for a reason, but usually, you want a response. So show all the ways people can contact you, and make it easy for them. Check out the signature examples for email. A well-thought-out layout of this information can help users quickly understand who they are communicating with, it ensures and prompts them to respond.
How can a professional email signature help?
Before we delve into all the intricacies of the functioning of numerous generators and tools, such as signature trackers, let’s see what email signatures do, and what tasks they perform. Using email is easy. It’s very simple, but some people use the functionality incorrectly. Adding an email signature makes the products and services you sell a reliable process and reduces any suspicions from customers. By using an email signature, you can show your customers how to contact you. By offering different ways to communicate, you can expand your reach and make it easier for potential customers to get in touch with you.
Click tracking is also available. Every salesperson knows the importance of statistics. Fortunately, this way you can get an idea of the products you need because you can track every time a customer clicks on the link presented in your email signature. Using an email signature provides a significant increase in self-confidence. The most important thing you need to build between you and your potential customers is trust. Your email signature shows that you are sincere and serious about your business. Gaining the trust of customers is an important prerequisite for successful sales. A properly written email signature ensures successful brand perception, an email signature can reassure existing customers who know your brand while helping to promote your brand to those who don’t know anything about it.
Banners and links to special offers can be included (tracked) directly in email signatures to inform customers about available promotions. When you make an effort to offer your customers a personalized experience, you accelerate your success. However, email signatures are actively used not only to promote your product or service, but also to ensure that new customers are fully engaged in your business process and that their purchase process becomes a fact, you must make the purchase process unforgettable
Disadvantages of email signatures
The fact that almost everyone who sends email actively uses an email signature is a sure sign that it provides opportunities to promote your brand, but it also has its drawbacks. It is difficult to determine whether all of the content of your email signature displays correctly on each device, and exactly how your email signature displays on different devices, because different email service providers and devices handle email slightly differently. Pay special attention to the size of the images used. If you add an image to your email signature, the image may not appear when someone opens the email, but the very fact of adding it to the email will increase its size and affect delivery. Another key challenge that companies often face is that while they spend a lot of time building an effective brand for their employees, they tend to personalize it and deviate from their corporate identity. But these are little things. The advantages of a high-quality and well-thought-out email signature are much greater than the disadvantages.
Effective procedures for creating creative email signatures
Implementation 1. Protect your brand
Consistent email signatures not only standardize branding across your organization, but also allow your team to optimize the actual content of your email signatures for success. There are right and wrong ways to set things up (name, title, phone number, etc.). Some fonts are better than others, some are outdated or unprofessional. Understanding best practices will help you get the most out of the available space in your email signature, and it’s important to take it seriously.
Implementation 2. Increase engagement in email signature solutions
Important messages are immediately visible to recipients when they open the email. Tests and analysis show that a catchy email signature headline grabs a significant reader’s attention in seconds. A call to action in the end of an email signature can enhance or complement the body of the email and make your message stand out. Use a simple banner ad with a “request demo” call-to-action or ask your buyers to sign up for a free trial. Think how many views and clicks you could get if every email you sent had a great quote in the email signature.
Implementation 3. Add value by adding the right content to your email signature
An email full of questions will get you nowhere. You will be taken seriously if you show exactly how you can help. eBooks, white papers, webinars and case studies are not only useful, but also position you and your company as a number one in your industry. Send your customers useful content that will help them complete their specific task. Such an email signature stands out from the rest of the emails in the recipient’s inbox and provides value.
Implementation 4. The effective setting of email signature
It’s easy to personalize prospecting emails in theory, but difficult to implement for hundreds or thousands of emails. You don’t want to send the same content to all people. Therefore, using different banners in an effective marketing campaign to uniquely target each persona with relevant content is an effective way to benefit your email recipients. For large sales departments, a marketing platform that includes email signatures can be great for effectively and efficiently targeting each message sent. For example, including specific examples from specific customers can help you better understand how your product or service adds value to a niche industry. Integrating email marketing signatures into email communications creates significant value for your team and recipients. Today, not optimizing an email signature for PR is the same as leaving an empty billboard on the side of the road. Stand out from the noise of companies by staying relevant and useful. Every email you send contains some of these features, so it’s important to use them consciously. A well-created and maximally thought-out email signature will effectively help you promote your product to the right audience at the right time with maximum confidence. A standard email signature can be used every time someone sends an email to your organization, generating thousands of free sales opportunities every day!
Implementation 5. Monitoring the performance of the created email signature
Email signature marketing is more than adding headers to emails. This is a completely different channel where you need to track performance and optimize your campaigns accordingly. More than 85% of marketers who regularly use multiple email signatures in their business say that clicks are their most important metric. Impressions only indicate whether the email sent was fully opened and scrolled to the end. However, click-through rates show how effective email signature campaigns are. The general elements of an email signature usually do not differ much from each other. Things like photos and contact information won’t significantly influence your decision to click on a link. On the other hand, banners with email signatures can have multiple results, although the specifics differ. What do customers want most? Features that users find most useful are tracking email signature marketing statistics and providing all the key benefits of different approaches to creating unique email signature solutions.
Implementation 6. Use banner campaigns with email signatures
Developing a banner campaign with email signatures can be an important step in gathering data to implement a data-driven marketing idea. Banners are probably the most important part of your email signature that people pay the most attention to. By scheduling banner changes based on your marketing campaigns, you can implement email signature marketing during the customer acquisition process. It also automates content promotion.
The process of developing an effective marketing strategy using a creative and unique email signature solution
The development of a marketing strategy using a creative and unique email signature solution takes place in several stages – let’s consider them in more detail. Market and niche analysis. It is necessary to understand the prospects of market development and demand for products. For this, it is necessary to study the analyzes and forecasts of experts to assess the number and strength of competitors. Test your niche to see how viable your business idea is that you’re pitching to potential customers in your email signature.
When you want to get data about your competitors’ website visits and learn about the sources of traffic, you can use the various analytics resources available. The next key step in creating a unique email signature solution is to set long-term and short-term goals for your business. Draw a goal tree that shows the relationship between your organization’s long-term and short-term goals. The basis is a global business goal in the market, to achieve which it is necessary to solve tactical tasks with the help of a creative email signature and various effective marketing strategies. There are four levels of objectives: brand business objectives, marketing, communication, and media objectives. Business goals are the beginning of the strategy.
For example: to be in the top ten of the industry, increase sales by 30% for a certain period, increase profit by 20%, etc. Marketing objectives are aimed directly at customers. This means changing the way the product is used, increasing loyalty, and attracting new audiences. Communication objectives are the impression or reaction to be made on the target audience after the advertisement. Summarizing, we can highlight the following things that are characteristic of the field of use of the email signature:
- Provision of information needs;
- Awareness raising;
- Developing a certain attitude towards the brand;
- Brand promotion.
Media goals contain parameters used for media planning. Ensure that advertising campaigns using an email signature cover all regions where the product is consumed. Market positioning affects business success. It is the image of a certain organization or product that marketers create for a target audience. Positioning can help you stand out from your competition, retain customers, and keep them coming back. A sales pitch in an email signature is a unique selling point that convinces your target audience to buy from you. Increase brand awareness, attract and retain new customers, and create effective advertising.
