What is the first thing that crosses your mind when you hear the word marketing? Ads, Facebook campaigns, newspapers, billboards, commercials? If you are starting or running a small business, we are sure you already tried some of these, or you plan to do so in a nearby future. But do you know what the main problem with all these marketing tools is?
They all last only for a limited amount of time. And every time you want to reactivate them, you have to invest again and again. But do you know that there is a way to make a one-time investment that will pay off in the long run and work for you 24/7? There is, and it is called custom metal art signage.
Are Custom Metal Signs the Best?
Metal is, by far, the most popular material for business signs. It is durable, sturdy, easy to customize, and with laser-cutting technology, you can achieve any design you imagine. Signs like these are really popular; they can have that storytelling moment without using words because they can depict your business story. And we already know that a picture says more than a thousand words. A proper metal art signage contains both elements: an artsy element that draws the attention, and a brief piece of information about your business. Enough to make everyone wondering what you are offering or selling. And that is exactly what a sign should do, promote and sell.
How Marketing Works
Marketing matters because a good one will sell you something without you even being aware of it. It might even be something that you do not need, but you got it anyway. And that is the same what a well-designed sign will do, it will lead your potential new customers straight to you, even though they did not plan to make a visit, or they did not even know your shop was in front of them 5 minutes ago. Just think about how many times you make an unplanned stop at some shop because you liked the way their window display looks or they had a good sign in front. It is the same thing.
It All Comes Down to Location
Whether you are in a busy street or a bit further, you need to make sure everyone knows where you are. It does not matter if you are situated in the most famous street when everyone seems to be ignoring your shop. They are ignoring it because they do not know it is there. For you, it might be obvious, but for others, it is not. You have to make a sign that it is going to pop out and show them where to look. Whether it is an A-board or classical metal signage that hangs from a bar, it needs to look good and to keep bringing you, new customers.
Is It Worth Investing In Metal Signage?
Your $1 daily Facebook campaign might bring you a few new clicks and likes, but you still need customers that will enter your shop. Metal signage is more expensive than plastic, for example, but it does look more professional. Outdoor signage needs to stand the test of time and bad weather, and there is hardly a material that can do it better than metal. Overall, it is an investment that will pay off in the long run.
Why Is Metal Signage Still the Best Advertising Tool?
Nowadays, we are so used to the fact that everything is online that we forget about the things going on in real life. Yes, you can find that perfect target group online and channel your ads to them, but there is an even bigger target group of potential shoppers passing by your shop every day. Someone from across the town might spot your online campaign and be thrilled about it, but too lazy to drive more than half an hour to come to the shop. On the other hand, you have hundreds of people every day right in front of your window, and you just need to give them the reason to pay closer attention and voila, they will be all yours.