Building The 2 Step Sales Funnel (For Dummies)


You wouldn’t believe the power of a sales funnel that’s properly optimized. Allow me to walk you through the process. You create a Facebook advertisement that properly calls out your audience.

You know their pain points, their struggles, their thoughts, and most importantly, what keeps them up at night staring at the ceiling. Your audience carefully reads the targeted copywriting on your advertisement, holding on to every single word that you write.

Soon enough, they eagerly click on the picture of your advertisement and get taken to the first step of your sales funnel. This is where the magic begins, and it’s quite the beautiful process when you get to really dial down your targeting, message, and of course, your sales funnel.

Let’s take a look at the process for building a sales funnel, even if you’ve never done it before.

How To Build A Sales Funnel

In case you skipped the introduction of this article, it’s very important to know that you need to know your market, your audience, and of course the problems that they have. Without those key aspects, building a sales funnel will only hold you down.

Once you’ve got a firm grasp on who you will be helping and how you can be helping them, you can start with one of the most simple sales funnels that you can create. It’s called a two-step sales funnel. It’s nothing advanced, it’s nothing complex, but it packs quite the powerful marketing punch.

Let’s go over each of the two steps that you’ll need to build for this sales funnel.

Sales Funnel First Step – The Lead Generation Page

If you want to build and grow an online business, then you’re going to need to start generating leads. Luckily enough, this is a process that has become very easy thanks to all of the premium sales funnel software tools on the market.

So what are you going to need for your lead generation page? Let’s keep it simple for you. The first and most important key to having a successful lead generation page is going to be a lead magnet. A lead magnet is a free gift that you’re going to give your audience in exchange for their email address.

It can’t just be any random lead magnet either, as your online business depends on generating leads from it. You’ll have to do some research in order to see what your audience would like the best, but here are some of the formats that your lead magnet can consist of.

It could be a simple video training that you upload to YouTube and embed on your sales funnel thank you page, which will be talked about next. It could be a simple PDF file where you cover a topic that your audience needs help with. It could even be a previous case study that shows how to achieve success on a specific topic.

Something to keep in mind is that it might take a few tries to determine what your audience wants the most. The more they want a specific lead magnet, the higher your conversions will be which is ultimately what you want to happen.

After finding the right lead magnet, you will need some type of headline in order to “sell” what you have to offer. Don’t worry, by saying sell I really mean incentivize, given the fact that your lead magnet will be free to access and download.

If you need help with a headline, think of one or two sentences that will accurately describe the benefits or the problem that your free lead magnet will solve. For example, how to effectively make daily sales on Facebook without ever running Facebook ads. Do you see what I mean?

The last part of this first sales funnel page is going to be connecting your page to an autoresponder. Some sales funnel builders already have their own email marketing platform, but if they don’t, you can always connect your page to a third party company like Aweber or ActiveCampaign.

That concludes the first step of this sales funnel. It’s not just called a lead generation page, as it’s also often referred to as an optin page, squeeze page or a basic landing page. Onto the second and last step of this sales funnel.

Sales Funnel Second Step – The Download Page

Given the name of the sales funnel step, there’s not going to be a whole lot going on here. First, and most importantly, this is going to be the page where your audience can access the lead magnet that they requested.

Aside from being able to download their free gift, it’s highly recommended that you also have some type of video that explains who you are, how long you’ve been helping people with this specific problem, as well as what they can expect from you in the future.

Remember, this is going to be the first time that they ever see your face or hear from you, so make sure that you make a great first impression. That’s where video comes in, and why so many people prefer video in the first place.

Conclusion Along With The Third Step

In the beginning, I stated that this would be an easy sales funnel to create, and I wasn’t kidding about that. However, you might be wondering where all of the selling is going to take place.

All of that magic is going to take place through email follow-ups. Remember, when someone gives you their email in the first step of the sales funnel, that email gets sent to your email software, and then they receive their first email follow-up.

From there on out, it’s completely up to you how you’d like to keep in touch with your new subscribers. You can continue on with followup emails, or you can always send out broadcasts at any specific time.

Just don’t forget to keep sending leads to the top of your sales funnel, as that’s how you can continue to grow your online business, generate more leads, and most importantly, make more sales.

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