Best Places to Buy Gold Chain Online – Helping You Decide

Discovering the best places to buy gold chains online can be overwhelming. We’ve crafted a guide to help you navigate this situation.

With an abundance of choices in styles, lengths, widths, and karat weights, online shopping brings the convenience of finding the best  gold chains from the comfort of your home.

However, not all online places to buy gold chains are created equal. So, to ensure you’re investing in authentic gold jewelry at reasonable prices, consider factors like product quality, pricing, selection, and customer service.

Join us as we unveil the 9 top-notch places to buy gold chains online. Each recommendation provides a brief store overview, insights into their gold chain selection, and key policies, empowering you to make an informed and stylish choice.

1. Ice Cartel

Ice Cartel specializes in selling high-quality yet affordable moissanite tennis chains and hip hop jewelry online. They have built a reputation over three years for their stunning designs crafted from 925 sterling silver and plated with 14K gold, giving them a durable and shiny finish.

They also feature moissanite, a lab-grown gemstone that has a similar appearance and hardness to diamonds, but at a much lower price. Moissanite is also more eco-friendly and ethical than mined diamonds, as it does not involve any environmental or social harm.

Ice Cartel offers a wide range of moissanite tennis chains in different colors, styles, shapes, and sizes. You can choose from white, yellow, or black gold chains, and from tennis, cuban, rope, or baguette styles.

The chains vary from 2mm to 20mm in width and 16″ to 24″ in length, so you can find the perfect fit for your neck. You can also customize your own chain with different clasp options and text engraving, making it more personal and unique.

Ice Cartel’s moissanite tennis chains are shipped worldwide and come with a lifetime warranty and a certificate of authenticity. You can order yours online and enjoy free shipping and returns, as well as a 30-day money-back guarantee.

2. Blue Nile

Blue Nile is a reputable online jewelry retailer known for quality, reasonable prices, and excellent customer service. Operating primarily online keeps overhead costs low, enabling Blue Nile to offer competitive pricing on fine gold jewelry like chains.

The company carries an excellent selection of 14k and 18k gold chains, both plain and with pendants. Main chain types include bead, cable, rolo, rope, box and wheat in varying lengths. Blue Nile’s return policy allows returns within 30 days with free shipping, giving you flexibility.

3. Amazon

Amazon offers the greatest variety when it comes to buying gold chains online. As an online marketplace, you get access to a massive inventory with gold chains from many different retailers and artisans around the world. Both big brands and small independent sellers offer their products on Amazon.

The selection of gold chains on Amazon includes everything from inexpensive gold-plated chains to high-end solid gold styles. Make sure to use the filters when searching, otherwise it can be overwhelming sifting through the vast inventory. Pay attention to customer reviews, responsiveness of the seller, and return policies when evaluating chains.

While Amazon provides endless choice, be sure to vet each seller before purchasing more expensive gold jewelry. Check their specific policies, track record, and transparency around sourcing. If you have Amazon Prime, enjoy free expedited shipping.

4. J.R. Dunn Jewelers

Established in 1969, J.R. Dunn Jewelers is one of the oldest companies in the jewelry business. They offer gold chains from top designers in sterling silver and karat gold. Styles range from simple everyday chains to intricate gemstone and diamond encrusted designs.

While the stunning chains get rave reviews, be aware the company does not accept returns. This could pose an issue if the chain fails to meet expectations. Exchanges may be possible on a case-by-case basis.

5. Frost NYC

Frost NYC specializes in gold chains and hip hop jewelry for men. With celebrity clients and over 20 years in business, they are leaders in the urban jewelry space. The company only sells real solid gold chains, primarily in 10k and 14k varieties, not costume jewelry.

Expect to pay anywhere from a few hundred dollars to upwards of $20,000 for their chains. Frost NYC provides appraisals for insurance purposes and has a strong reputation based on thousands of satisfied customers.

6. Etsy

Etsy provides an extensive collection of vintage and handcrafted gold chain styles from independent designers and shops. It has become a top destination for unique jewelry you won’t find at big box retailers.

From inexpensive gold-plated chains to high-end designer pieces costing over $75,000, Etsy has it all. It also offers vintage gold chains for those looking for something more one-of-a-kind. Be sure to vet each shop, reading reviews and policies before purchasing.

7. Super Jeweler

Having been in business for over two decades, Super Jeweler is known for fair pricing, ethical sourcing, and excellent policies around returns and guarantees. Their selection includes thousands of gold chains starting around $130 up to $11,000.

Super Jeweler sells chains in 10k, 14k, and 18k gold varieties of rose, yellow, and white gold. Count on free worldwide shipping, 60 day returns, and a lifetime guarantee when buying from Super Jeweler.

8. Littman Jewelers

Littman Jewelers, founded in 1973, focuses on timeless designs and excellent craftsmanship. The company has a 3 month exchange policy if a product disappoints, demonstrating their commitment to satisfaction.

Their gold chain selection covers a wide price range from $250 to over $14,500 in 14k yellow, white, and rose gold. Popular chain varieties like Franco, Spiga, and Herringbone are available. Enjoy reasonable prices, 2-day shipping, and 60 day returns when buying from Littman.

9. Pictures on Gold

Pictures on Gold earns its name from its signature photo lockets, but also offers a wide collection of everyday gold chain styles. Operating out of New York, the company sells 14k white and yellow gold chains in all the classic types.

With over 11 chain varieties including unique options like genuine leather, Pictures on Gold makes it easy to find the perfect gold chain. They offer standard 30 day returns and lifetime repair services to ensure customer satisfaction.

Key Takeaways When Buying Gold Chain Online

  • Stick to reputable retailers that specialize in fine jewelry, not sellers of low-quality costume jewelry.
  • Vet online sellers by reading policies, reviews, and information about their business.
  • Understand return shipping policies in case the chain needs to be sent back.
  • Confirm chains are made of solid gold, not gold plating which can wear away.
  • Comparison shop gold chains across retailers to find the best price for a style you like.
  • Opt for sellers with excellent customer service that make the buying process easy.
  • Don’t sacrifice quality to save a little money – buy the best chain you can afford.
  • Insure expensive gold chains; ask the retailer if appraisals for insurance are available.

While buying online provides more choice, take your time researching retailers and policies before purchasing an expensive gold chain.

Trust comes first when making an expensive gold chain purchase online. But you can find great deals at reputable sellers, avoiding high markups of traditional jewelers. Follow the tips above to ensure a positive experience and enjoy your new gold chain!

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Libby Austin

Libby Austin, the creative force behind, is a dynamic and versatile writer known for her engaging and informative articles across various genres. With a flair for captivating storytelling, Libby's work resonates with a diverse audience, blending expertise with a relatable voice.
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