So you’ve transformed your idea into a student business and can’t wait to make it thrive. At this point, it might feel like the hardest part of the work is already behind. But the truth is that building a startup could turn out to be a piece of cake compared to marketing it.
In today’s competitive world, a business (whether small or big) simply can’t survive without marketing. You need a solid promotion strategy to get your startup off the ground, make it noticed, and drive the first sales. And you also need it to scale in the future.
Although the value of advertising in the business landscape is hard to deny, there are two core issues facing student entrepreneurs in this matter. First of all, there is a lack of time. Students have their schedules packed with plenty of lectures and academic tasks, so they simply have no time to engage in marketing. The good news is that you can always say, “Please, write my dissertation for me,” and let professional writers take care of your tasks. The second problem is a lack of budget. Many student startups are built with very restricted funds, so often, there is no extra budget to invest in advertising. But even this doesn’t mean that you can’t succeed.
Similarly, there is an undeniable value of nursing essay writing in the educational sphere, but it comes with its own unique set of challenges. As the curriculum of nursing students is filled with rigorous practical training and clinical study sessions, carving out adequate time for in-depth essay writing becomes a challenging task. However, there is a solution available: professional essay writing services. These services help the students manage their time better, focusing more on practical knowledge and skills essential for their future career, while the essays are taken care of by experienced professionals. Budget, on the other hand, is another significant issue. While some students might hesitate to invest in these services due to financial constraints, it is worth noting that there are many affordable options available. These options can provide a lifeline for students struggling to balance the demands of their nursing studies with the rigors of essay writing. So, just like in the advertising world, there are ways to succeed in the challenging academic landscape of nursing.
Read on to learn about four effective ways to promote your business and reach your goals!
Make the Most Out of Your Network
You must know how much chit-chat there always has been around the importance of networking. Well, now is the point when you can start gaining benefits from your past networking efforts.
Successful entrepreneurs and marketers always claim that no one should ever underestimate the power of word-of-mouth marketing. According to 2023 reports, this form of promotion generates a whopping $6T of annual consumer spending and accounts for 13% of consumer sales. The numbers are impressive.
Another report by Nielsen also revealed that 92% of modern consumers trust recommendations they get from family and friends more than ads. And another 88% trust real-people reviews on the web just as much as they trust suggestions from their personal contacts.
In reality, this means that you should most certainly leverage your network to promote your business. Tell your family, friends, and other contacts about what you’re doing and encourage them to spread the word. You will be surprised by how much you can gain from this.
Team Up With Established Businesses
The next tip might not be very obvious, but it also works. If you are running a fresh startup, teaming up with other businesses that have already been in the market for a while can give you multiple benefits:
- A chance to tap into existing customer databases and gain first sales;
- Access to revenue and sustainable growth;
- Access to mentorship and advice from established professionals;
- Access to additional infrastructure and tools needed to scale your brand;
- An opportunity to build your own credibility and gain customers’ trust by enlisting the support of larger companies.
As you can see, the benefits are many. What’s more, experts claim that such partnerships are beneficial for all sides. So if you want to promote your company, consider teaming up with other companies that go in line with yours and whose products or services can complement yours.
Get Proactive With Events
Another strategy that has been working for startups for decades is attending events. As simple as it sounds, this approach implies looking for relevant local events where you could set up a booth and demonstrate your product or service to the public. This will give you a chance to get your brand noticed by a large number of people without much effort or investment and let them see your product with their own eyes.
Another option is to look for events where you could perform as a speaker. This tactic will let you gain credibility and trust while natively advertising your company.
Both approaches are focused on meeting your prospects face-to-face and starting to build relationships with them. Trust us; this often works better than paid digital ads.
Hop on Social Media
Finally, there is no better place to promote a student startup than social media. In 2023, a whopping 93% of marketers leveraged various social networks for promotion purposes, and that’s for a reason. Last year, the number of social media users grew by 10%, with over 370 million new users added in a year. In total, there are over 4.6 billion users, which is 58.8% of the world’s population. These numbers mean just one thing – whatever audiences you target for your business, chances are that they can be reached out to via social networks, so you have to start using them ASAP!
To use this to your benefit:
- Create branded social media accounts for your business on different social networks, including Facebook, Instagram, and others.
- Use these pages to showcase who you are, what you do, and what makes your products or services worth buying.
- Use these networks to grow your following and engage with potential customers.
Ideally, to make the most out of it, you need to conduct in-depth research to understand your target customers and analyze the competition. This will give you a better understanding of how you should build your SMM strategy for maximum outcomes.
We won’t sugarcoat it – this promotion tactic might be one of the most challenging and time-consuming on this list. But the results it brings are worth the effort. So if you lack time to devote to social media, delegate a part of your academic matters to trusted essay writing services. This will help you gain more time for marketing.
The Bottom Line
Marketing a student business can seem like a real challenge, given the lack of time and budget that most young entrepreneurs have. Nevertheless, it’s possible to achieve success.
Now you know about some of the most effective yet not-too-expensive ways to promote your startups. Use this knowledge to start growing your brand and generating income!
