The average person spends more than 4 hours a day on the internet. That’s 96 days a year, or 28% of your life, just surfing the web.
Ranking high on Google – or more specifically, SEO isn’t just important for certain types of businesses. It’s essential for all types of businesses, especially if they sell online or rely on ranking in search engines to drive traffic to their websites and increase sales.
The best SEO practices are fairly consistent for every business, so we’ve put together the top 10 tips to rank higher than your competitors on Google for startups, freelancers, consultants, and brick-and-mortar businesses looking to attract new clients. If you’re looking to grow your business using SEO, this is a good place to get started.
Perform competitor website analysis
One of the first things you need to know about your competitor is the keywords they’re using for their business and website. The keywords competition not only tells you which keywords are working for them, but also what they find important.
Doing competitor research is not only a powerful strategy for building successful business websites, but it can also give you a competitive edge right from the start.
Do keyword research
Have you ever noticed that similar businesses have different search engine ranking positions on Google? It’s because each business has its own unique content strategy.
Each business has a different combination of keywords they use to rank for various search terms. And although you can’t specifically tailor your content strategy for each searcher, you can conduct keyword research to develop a single strategy that will be used by your entire business website.
Keyword research is the foundation of your SEO strategy; it’s what you use to determine the best content to produce to attract an audience to your site. A marketers job isn’t over until their content is in Google’s top ten positions.
The sad truth is that your competitors are already doing keyword research. If you do not, then chances are they will outrank you in Google’s search engine results pages (SERP).
Improve your on-page SEO
On-page SEO is everything that occurs on your website. The goal? To give search engines a clear understanding of what your page is about, which when paired with other factors (such as Backlinks and High Authority Domains), can help you rank for certain keywords.
Write high-quality content
Here’s the thing: you can write content, but if it doesn’t have a purpose, you’re just wasting time. You know what will do better than just writing content? Writing high-quality content! If you want to have the most badass website and reign supreme against your competitors, then you need to make sure you are writing high-quality content.
Google loves fresh, high-quality content. Write blogs regularly and target the topics that your customers are searching for. They’re not just a way to engage with potential customers; they’re an integral part of your overall SEO strategy.
Get better inbound links
Top SEO experts agree. If you want a higher ranking on Google than your competitors, you must get good links from other high ranking websites.
Inbound links are a valuable part of any SEO strategy. They get you ranked higher on Google and have been shown, time and again, to improve organic traffic. The more inbound links you have the better your rankings.
Use social media to attract more links
Social media is an excellent way to attract links from major sites which will increase your search engine ranking. However, first, you must ensure that your social media accounts are strong and filled with great content. Using a blog, Twitter, LinkedIn and Facebook alone can lead to a massive boost in traffic, sales and overall sales.
Use meta descriptions
Website rankings in search engines depend on key phrases. A meta description is one of the factors that search engines use to determine a website’s relevance to the user’s query. Thus, the bigger and better your meta description, the higher your website will rank.
Identify and fix broken links
If you run a blog, chances are you’re constantly writing new content and linking to other sites. You may not have taken the time to check every link on your site for broken links, however. This is a missed opportunity because fixing these errors can improve your search engine optimization (SEO) and increase the number of visitors to your site.
Improve site usability
In the SEO industry, we often talk about content, on-page metadata optimization, site speed and social integration as being one of the keys to ranking your website higher. There are still however some areas of SEO that have been neglected for too long due to either lack of time or resources, and site usability is one such area.
Site usability is a major ranking factor for search engines. They are heavily focused on ensuring that the search experience is fast, natural and easy to understand. Make your site more user-friendly and it will help improve your rankings in organic search! Here are some ways to do that:
- Increase accessibility with semantic HTML5 code.
- Keep copy short, simple & scannable.
- Think mobile-first as smartphone users account for more than 50% of total site visits today.
Hire an SEO expert
The job of an SEO expert is to generate traffic to their client’s website through search engines. By generating quality content that targets your customers and by maintaining your site at the top, your company will be getting more traffic than ever before.
Here are a few reasons you should consider hiring an SEO expert:
- It’s much easier for experts to produce content –There are many things that can go wrong when a novice writer creates content. But with proper knowledge and guidance, any expert can easily write great material and reach a wider audience.
- They know how to build links – Links play a vital role in boosting the ranking of websites, and they are no harder for experienced SEO professionals to acquire than for your typical professional.
- Expertise and knowledge –An SEO expert has the specialized knowledge on how to get your business ranked higher on search engines by creating content that people want to read, find and share two. Experience and expertise will reduce the time you spend in this process.
- Local businesses see a number of benefits when working with a professional SEO company – For local businesses, improving search results is about much more than getting a good ranking. A visible digital footprint attracts potential customers and allows for great return on investment (ROI).
Local SEO is best when you team up with a well-rounded, experienced expert such as Auckland SEO provider in New Zealand that can help your business grow.
Do you want to rank higher than your competitors on Google? SEO isn’t a mystery. You can outrank your competitors on search engines by simply doing some basic optimisation of your webpage code and by using the correct keyword phrases in your webpage content.
Follow this step-by-step guide to learn how to rank higher than your competitors on Google, Yahoo and Bing.