How can it happen that the results of SERP are always different?

April 4, 2018 | By Athar | Filed in: Internet.

Who is this guide for?

If you have, manage, monetize or promote content online through Google Search, this guide is for you. Whether you’re the owner of a thriving company in expansion, the webmaster of a dozen websites, the SEO specialist of a web agency or a self-taught SEO expert who is passionate about discovering how Search works, this guide is for you. If you want to get an overview of the basics of SEO in accordance with our best practices, you’re definitely in the right place. In this guide, you will not find any secret to automatically position your website in the first place of the results of Google Search, but if you follow the best practices that we expose later, the search engines will be able to track, index and understand your content better. Are you looking for a search engine keyword rank tracker?

Search engine optimization (SEO) often consists of introducing small changes in different parts of a website. By analyzing them one by one, these changes may seem like tiny improvements; however, if they are combined with other optimizations, they can have a significant impact on the user experience and the performance of a website in organic search results. It is likely that you already know many of the topics covered in this guide, since they are essential elements to design any web page, but you may not be taking full advantage of them.

You must optimize your website to meet the needs of your users. One of them is a search engine, which helps other users discover your content. Thus, search engine optimization is about helping search engines understand and present content. It is possible that your website is not the same size as our example, and perhaps offers a very different content; however, the optimization topics discussed below can be applied to websites of all sizes and types. We hope that our guide will give you new ideas on how to improve your website. We would like you to post your questions, comments and success stories in the Google Webmaster. Look no further as this is the best search engine keyword rank tracker.

We hope you enjoy the content and that you send us your comments through the Google support forums. You can save and print the guide responsibly, if you deem it necessary, and share it: improve the quality of the Web. Enjoy reading regarding this search engine keyword rank tracker. SERPS means “Search Engine Results Page” or in its translation into Spanish, “search engine results” and these results are those that appear among the top 10 options on Google pages, or any other search engine. If you work in the digital world or study digital advertising, pay close attention because this information may be valuable to you. Surely you have heard about the “SERPS” but, really, what are they? What are they for? and how do they work? …

As for me, I faced this problem when reviewing the SERP results for my keywords in a range tracking tool. Yes, that was quite surprising, I must admit. Even more: I was alarmed why the results of Google SERP can vary so dramatically, particularly when compared to any approach given by high-ranking trackers in general. Of course, I understood that my organic traffic was much more critical than I could actually see on the search engine results pages. So, let’s see why the results of Google SERP are always different. Here are some reasonable suggestions about that:

Customizable results

It is known that the world search giant shows SERP results based on the user’s recent history and typical behaviour patterns to provide tailored personalized results to suit the needs and intentions of each user. It means that the activities of your Google account, your browsing history and your commitment to social networks (sharing, liking, commenting, playing YouTube videos, buying products or requesting services from a particular website) do matter. Of course, if you need to track your real statistics, you can use some special online tools to get more accurate data. You can also log out of your Google account and enter a private browser mode (also known as Incognito).

SERP results

No question, your current location is considered with respect to Google’s personalized search. At the same time, your real IP address can also be used to determine your search location. This feature is best done when a search request is completed with a query like “near me”. Just try doing a search like that. In this way, you could also use proxy or VPN solutions for Google search to test how it works,

Type of device

I recommend it here using the same device for your daily navigation and the occasional controls with range tracking tools. Apparently, the results of your mobile SERP will always be in contrast to the original desktop results. All you need to remember is that local SEO is now taken to a new level of critical importance for online platforms optimized for mobile devices, as well as for the rest of the websites that operate under AMP.

Other factors that drive the results of SERP

First of all, check your search settings, as they have a noticeable impact on search rankings that are never considered by the keyword ranking tools in particular. I want to say here that there are several search options that we commonly choose at the same time, like the websites themselves, maps, images, videos, etc. The next factor that drives the SERP results is the actual time of your current search. For example, there are some extremely sensitive requests, such as global issues, weather forecasts or breaking news. Each search request like these is commonly changed several times a day.

After all, do not forget that Google synchronizes through data centres around the world. The search engine is based on many data centres, which is why the data synchronization process often faces considerable delays. That is why sometimes you can see quite unequal results for the same keywords since there could be several data that may still be on the way to synchronization.


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